GREAT point Mysto.
We are building both a "company" and and "currency" in that sense. The only reason we keep preaching the "Bitcoin is an unprofitable company" is to show the absolute lunacy and waste that's built into the mining paradigm. One day I predict we'll all look back and laugh at the silly idea of mining and all the wasted wealth used to support it over the last 5 years. It will seem archaic and like most hindsight perspectives, unnecessary with the adoption of newer technologies.
A great example to compare Bitcoin to is gold. Gold is valuable because it represents an ENORMOUS amount of effort to excavate, move, and process hundreds of tons of rock, just to get a very small ounce of gold out of the ground. It's rare, it lasts for ever and its finite. It has tremendous value over say, sand, because sand is not rare and requires nearly zero effort to acquire. (Is gold money or a commodity, I wont go into here - this is more a comment on waste vs value).
Bitcoin too requires an ENORMOUS amount of resources, money, equipment, manpower, etc to get to the good stuff. Yes, technically it's finite but the difference is that none of this "work" is required any longer, and thus is wasteful and ultimately costly to the users. But Bitcoin is and will always be extremely volatile, something a currency by definition can NOT be, if it to function as a medium of exchange for the long term. While currencies are always inflating and trade against each other, they are stable enough that they can be used for long term planning and budgeting, saving, etc. This is something Bitcoin can never do, but bitUSD and other bitAsset "currencies" can. Long live bitAssets and BitShares.
Just my 2 cents,
b