Like luckybit said, in order to get into eBay we just need to create demand.
Think viral:
Begin to checkout, put an item in the cart, get stuck, request help from merchant, ask merchant if he accepts BitUSD, tell him you want to pay in BitUSD and it's cheaper for both of you, show him an on-ramp link, tell him you'll buy when he can accept it, rinse, repeat. There's a lot more potential for this on eBay than anywhere else
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