The marketing push will come once the product is ready. This final crisis signals the end of a phase where the community still hadn't fully decided what bitshares would end up becoming. It is now clear what bitshares will be, and I imagine that "launch pad" preparations for the marketing push will be made over october and november, with the push beginning maybe in December.
Tbh I do think we, as a community, should demand greater transparency regarding the marketing push. At least shareholders ought to now how many guys are currently hired, and what their salaries are.