Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
It seems we're stuck at "how to get adoption", "where do we start". If you want clarity on this matter, please read Crossing the Chasm. Written almost 20 years ago, it's still just as relevant today as it was back in 1996. It's considered the Bible for all startups looking to bring disruptive technology to the masses.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
That book is fine but combine it with case studies.
Bittorrent, how did it reach critical mass? What are the viral campaigns for that?
Universities had a lot to do with it: http://www.statista.com/statistics/244216/us-universities-ranked-by-bittorrent-usage/
And you can even find statistics on the universities which used it the most. Bitshares is not a startup like Apple, it's a decentralized application like Bittorrent.
So you cannot market it like Apple. Apple could form partnerships while currently its very difficult for Bitshares to do that due to how it's structured.
I think we are in the best possible position we could be in. The market is in a downturn, once we begin to hire all the developers of the industry we will gain everyones attention. I think the entire crypto market could go to us in less than 3 months if we are aggressive enough at hiring.
I actually agree with this strategy. Bitshares should start acquiring intellectual capital.
If Bitshares can acquire 100 developers into its ecosystem then it can compete with NXT. NXT is the biggest threat because they use a popular language (Java) and they have been acquiring developer capital which allows them to innovate quickly.
Counterparty is also a threat because it's written in Python. Python is perfect for allowing developers to accomplish a lot in a short amount of time.
In my opinion we need 100 serious developers. In my opinion if we structure right it will be very easy to get them. Developers want to know that they can have stability to work on the project for at least a year so how much would it cost to pay 100 developers for 1 years?
At $100,000 a year per developer multiplied by 100 you have a cost of $10,000,000.
So for $10,000,000 you could have 100 core developers going up against NXT and Bitcoin. Right now it seems like $10,000,000 is difficult to raise but consider how easy that will be to raise when the market cap is rising.