Look what someone has figured out...

[CoinHoarder]

As best I can tell, the entire company / DAC metaphor has been abandoned to avoid provoking securities' regulators.

The 'Bitshares' brand/name is the last legacy of that.

We used to try and claim any and all metaphors that could be made to fit in order to communicate the nature of BTS/X.

Now, we go out of our way to disown them.

The SEC doesn't care what you call it... Securities... Companies... Corporations.. IPOs.. ICOs... Donations...

A spade is a spade in their eyes, and if their criteria for identifying a security was triggered then it doesn't matter what you call it.

[julian1]

As best I can tell, the entire company / DAC metaphor has been abandoned to avoid provoking securities' regulators.

The 'Bitshares' brand/name is the last legacy of that.

We used to try and claim any and all metaphors that could be made to fit in order to communicate the nature of BTS/X.

Now, we go out of our way to disown them.

[toast]

so basically "shh, don't think about it too hard". Fine with me. Know your target audience I guess.

[Ander]

Problem is that what we're saying BitShares is is explicitly *not* digital tokens that represent shares in a company. We need some distinct name to call UIA's that actually represent those.

But BitShares IS digital tokens that represent ownership of equity in the whole system.   Its not exactly the same but it is analogous.

[Ander]

Also:  Yeah, nobody out there has any idea what Bitshares is.   Because the marketing hasnt happened yet.

People got a small taste of what Bitshares was about in August when bitAssets released.  Aside from that they just have no idea.


Even most of the bitshares holders have no idea whats going on, I think!  Thats why they dumped so hard about the 'dilution', because they didnt understand what was happening and were vulnerable to fear and people spreading FUD.


Hopefully when the marketing campaign occurs and we begin to promote a clear message to the world, lots of people out there will start to understand what Bitshares is and get excited about it.

[toast]

Problem is that what we're saying BitShares is is explicitly *not* digital tokens that represent shares in a company. We need some distinct name to call UIA's that actually represent those.

[Ander]

Bitsahres is the best name for what we are doing for exactly this reason.

People who have no idea about what BTS is are instinctively calling this idea 'Bitshares'. 
People are going to then hear about it and search for 'Bitshares' and what will they find?  BTS already doing exactly this thing that they are thinking about.

What are they going to want to do then?  Buy some.

[julian1]

represent shares of its capital

On one hand, it's great that they managed to independently arrive at this conclusion themselves.

At the same time, it's disconcerting that Bitshares isn't sufficiently well-known that we weren't identified by name as an example.

Meanwhile other alts (nxt, etherium) do get a mention in the article.

[neo1344]

yes very good article regarding BTS thanks for sharing. ;D

[Pheonike]

http://cointelegraph.com/news/112915/bnp-paribas-research-reveals-5-potential-disruptive-impacts-of-cryptocurrencies

Caught this this quote from the article,

"These initiatives might first appeal those who are already raising money through alternative channels such as crowdfunding. However, we might not be far from the day when a quoted company says that coins (that we could call 'Bitshares' to distinguish them from the currency coins) represent shares of its capital."