There is a good supply of MoonFund for sale on the Bitshares Exchange itself. The price is not so bad 0.9096527 BTS/MoonFund or 1.10 return as opposed to the ~15% directly from the developers.
-Good enough price;
-Increase the use of the exchange (good)
-Most importantly - one does not has to sell BTS for BTC (and so drive the price of BTS down); But I am not 100% certain about that. In the case that the seller has bought those MoonFund's IOU with BTC, it is 100% the case. Maybe he will keep the BTS received and even buy more IOUs with new BTC and thus help the BTS system.
-The money does not go directly to the goal of 130K USD financed. (But maybe indirectly they do, as in the case explained above?)
I am really uncertain. What are your thoughts?