It's a SaaS in Canada for Canadians only.. not sure why they call themselves a global operating system for gold.
Not a crypto .. not decentralized.. very well designed for ease of use.. backed by many investors.. insured by a centuries old insurer.. has all the elements of something that could be quite successful.
Will you trust them to really be keeping gold? Most would.. lloyds of london aren't worried.. so you shouldn't either! Right?
What I am concerned about is the branding conflict with our bitGold. It could be disrupted by them.. or possibly even enhanced ... I think now is high time to get a bitGOLD page up asap to search-jack their traffic.
There are still tons of bitgold domains available.