The client is currently slow and buggy with lots of UI issues and in general just gives a bad user experience. There is no mobile client, no blockchain.info style web wallet, also no easy way to create paper wallets (bitaddress.org style).
I don't think marketing should start until all these things have been created and polished.
DPOS and bitUSD are currently the best product concepts in the crypto industry, but the implementation and the packaging are not finished. I have faith that the developers will improve them over the next few months, and personally I expect a January "launch" (with no real evidence to back this up).
If there's one thing I'm a bit disappointed with, it's how the bitshares community/ecosystem is currently spread out over tonnes of different products and DACS. In the short term the top priority should really be to perfect the bitUSD user experience. It's the killer app and if it takes off then the future of all bitshares DACS will be secured.