Much faster.

Hey, why is the ad for Donkey Viagra following me around?

@donkypong, @Ander @anyone that knows @Erlich Bachman

Do the Larimers know this and making the system so it categorizes in the UI (User Interface) on the web wallet?

Are they integrating email addresses?

Unfortunately, I'm @someone who does not know a lot about their plans.

The Hollywood stock exchange and fantasy sports and Kickstarter (and PeerTracks) barely scratch the surface. You are right; everyone will become a UIA in time. Free market whores, all of us!

I might pay it. But I'm not clear on how it would work for you financially. First of all, your post title asks about a small monthly fee, but in the post itself you seem to focus on the $97. I think you might get more business if you let people do either one. The small monthly fee would be a pain in the ass to administer, but I'm thinking you might get more takers if the threshold is lower than $97. Then there are people like me who would rather just pay the full amount and be done with it.

Presumably, someone would pay the $97 because they see a chance of earning much more from the referrals. Does that work out for you financially, given the referral fees? I guess my real question there is, do you need some greater scale (lots of people paying in) or is each user essentially self-supporting?

You could call it a membership fee (or something similarly plain) just so that no one in government believes you are running a Ponzi type scheme. I actually have a healthy respect for pyramid structures when it comes to referral fees; to my knowledge, no one has come up with a more powerful marketing reward system, as all the Amways of the world figured out and many Fortune 1000 companies emulated long ago. But you have to be careful that no one thinks you're running an unsustainable Ponzi scheme.

Could there be any play as far as creating a UIA or doing some crowdfunding to kick this off, to the point where you had a big enough pool of money to fund/incentivize x number of participants?

I rather buy more BTS than invest in this.

No need to choose just one. I'll take them both. Seriously, this Lotto thing looks like a good team with a good concept, so I am hopeful that they can succeed where earlier attempts have not (nothing in this space has failed yet; earlier attempts have not followed through). If this is built well, the business model is pretty well proven already and gamblers are getting a higher margin from the blockchain, so all they need to do is market the heck out of this and bring in some players who will spend. It ought to generate some solid returns.

We've tried Reddit here and there, but the crypto subs are a tough nut to crack. As far as appealing to other folks, it's been difficult to market this without a real product. That will come soon and so will the marketing. I would argue that our Reddit sub has not been the go-to place for BitShares members simply because we have a more active forum than most coins, and that is largely a credit to bytemaster and the dev team for keeping the community in the loop here and involving us in many of the most important decisions. Yes, it would be nice to have a more robust sub on Reddit, but I'd rather have a good forum. Soon, people will be finding this through Google, etc., and anyone doing their due diligence will see there's a lot more substance here than just a few Reddit threads. I continue to post on Reddit with hopes that we can have both.