We just had to find the angle that made it mass appealing - and I think we found it.
Besides the angles you've found, I'd like to point out another. (I keep thinking of more uses for BitShares X every time I think about it). The Latin American market and ethnic marketing in North America. Some of the highest inflation rates in the world are in some fairly populous countries in that region. Think of Argentina's debt default; last time I looked, their inflation rate was 25% while Venezuela's was north of 50%--they're losing that much by not being able to hold BitUSD. In addition, remittances from relatives (who are mainly in the U.S.) account for 2-3% of Mexico's GDP, 16% of El Salvador's, and elsewhere in Central America the number is in that range. But the fees they have to pay to transfer money are nearly at usurious, 'payday loan' levels.
I realize that some of these folks are unbanked, undereducated, and only trust cash. And maybe a simple phone app is needed. But an awful lot of Hispanic-Americans work white collar jobs and there certainly are huge classes of professional people in all of those countries. I think a concerted marketing effort to target that sector and spread the good news there could tap into an ENORMOUS potential demand for BitUSD.