Author Topic: Kevin Harrington and St. Martin  (Read 22957 times)

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Offline donkeypong

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We just had to find the angle that made it mass appealing - and I think we found it.

Besides the angles you've found, I'd like to point out another. (I keep thinking of more uses for BitShares X every time I think about it). The Latin American market and ethnic marketing in North America. Some of the highest inflation rates in the world are in some fairly populous countries in that region. Think of Argentina's debt default; last time I looked, their inflation rate was 25% while Venezuela's was north of 50%--they're losing that much by not being able to hold BitUSD. In addition, remittances from relatives (who are mainly in the U.S.) account for 2-3% of Mexico's GDP, 16% of El Salvador's, and elsewhere in Central America the number is in that range. But the fees they have to pay to transfer money are nearly at usurious, 'payday loan' levels.

I realize that some of these folks are unbanked, undereducated, and only trust cash. And maybe a simple phone app is needed. But an awful lot of Hispanic-Americans work white collar jobs and there certainly are huge classes of professional people in all of those countries. I think a concerted marketing effort to target that sector and spread the good news there could tap into an ENORMOUS potential demand for BitUSD.

« Last Edit: August 21, 2014, 01:36:37 am by donkeypong »

Offline Murderistic

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We are not paying for an infomercial... someone else is taking that risk/reward on their own.
Thanks for clarifying!

I would still hate to see that happen. I suppose if you aren't paying for it, then you can't control it.

I have to disagree w you, infomercials can cause massive marketing buzz and break tremendous ground.  It's proven that many people are deeply affected by well produced infomercials.  And although you may not respond to them well, there are many people out there that would. Leave it to the guys that have made tier millions off of them and please don't complain.

Agreed on all fronts.  I understand your position, but market exposure is a must.  Do not pigeonhole the demographics of people that see/buy from infomercials...anything can be sold with the right marketing and funnels.  We just had to find the angle that made it mass appealing - and I think we found it.

Offline Murderistic

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I'm envisioning some Casascius-minted physical BitShares here. Something tangible people can understand and order from the privacy of their own homes.

You sir, are on the right track.  The info deal is not for Bitshares directly, as I was working on the deal before I became involved in Bitshares.  That said, we can take the buyer data and target them for Bitshares.

Part of the problem with the industry is that it seems everyone wants it to remain exclusive to the "industry", which will not get the mass adoption you are looking for.  In marketing, sometimes the ends justify the means.

bitbro

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Let me set the record, Kevin is working on his own product, a Bitcoin related product that will be marketed on TV.  He's very interested in what we're doing, do doubt, and we may work with him in the future, but all that's happening with him is in the Bitcoin space. 

We didn't go to St Martin to meet him, he just happened to be there, along with some equally impressive marketers. So no need to get scared and think you're suddenly gonna be woken from your stupor on the couch at 2am and hear some guy yelling: "It's like a shammie, it's like a towel, it's a BitShare!"

for a good laugh....
https://www.shamwow.com/?refcode=1002&ot=tm

I'm disappointed there's nothing in the pipeline.  Thought an infomercial was a good idea.  Also this thread existed way too long for us to desire this update now, wish it came earlier.  Hopefully this does not impact trading, although it very well may


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Offline MktDirector

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Let me set the record, Kevin is working on his own product, a Bitcoin related product that will be marketed on TV.  He's very interested in what we're doing, do doubt, and we may work with him in the future, but all that's happening with him is in the Bitcoin space. 

We didn't go to St Martin to meet him, he just happened to be there, along with some equally impressive marketers. So no need to get scared and think you're suddenly gonna be woken from your stupor on the couch at 2am and hear some guy yelling: "It's like a shammie, it's like a towel, it's a BitShare!"

for a good laugh....
https://www.shamwow.com/?refcode=1002&ot=tm

Offline Riverhead

You should check out this thread.  Stan responds.  Seems it was a pretty good trip.


https://bitsharestalk.org/index.php?topic=6750.msg89574#msg89574

Offline GaltReport

I've been trying to figure out what I think of all this. At first look, I'm thinking that this is kinda cheesy and not the kind of marketing that I was expecting...thinking more about mainstream financial services companies (business to business) etc...

Now, I'm starting to rethink about the direct to consumer market and wondering if aspects (certain use cases) might very well be successfully marketed in that manner direct to the consumer.  It could be crafted that way and it could be the fastest route to greater mainstream adoption.  Of course the path is full of potential pitfalls including wildly exaggerated claims to putting a bigger regulatory spotlight on all of it....but it also could also serve as the push the industry needs to get to the next level.

One thing for sure, these type of people are experts at identifying market niches, targeting them with precision and carefully measuring results. 

It could be awesome or horrifying!!

Is this product for the financial professional/elite or is this a product for the average working citizen?  Or both?
« Last Edit: August 07, 2014, 10:41:32 pm by GaltReport »

Offline Riverhead

Kevin Harrington talking about Bitcoin but not about Bitshares:
https://www.youtube.com/watch?v=keTREVYlKNY&list=PL1zCD-urlm3iuJlUhq7Nwl5KuVXVShHKO


Stan is featured at the 6:00 minute mark until the end but you are correct; he doesn't specifically mention Bitshares in fact he goes out of his way not to.  I suspect it was part of conditions of the taped feedback.  The feedback was about the conference, "Bitcoin Mastermind", an event put together by the Success Council.

More on this video here: https://bitsharestalk.org/index.php?topic=6750.msg89574#msg89574

All in all some great exposure.
« Last Edit: August 07, 2014, 10:37:57 pm by Riverhead »

Offline luckybit

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You can start an incubator hedge fund with $10K. The problem is that the variance with Cryptos is so high, that even if you built a track record, this is still extremely high risk.

http://www.greencompany.com/HedgeFunds/HedgeFundIncubatorFunds.shtml

Then it should be done. It's high risk but also high reward.
https://metaexchange.info | Bitcoin<->Altcoin exchange | Instant | Safe | Low spreads

Offline BldSwtTrs

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Offline bitmeat

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You can start an incubator hedge fund with $10K. The problem is that the variance with Cryptos is so high, that even if you built a track record, this is still extremely high risk.

http://www.greencompany.com/HedgeFunds/HedgeFundIncubatorFunds.shtml

Offline luckybit

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still need more platforms (broker?) to buy BTS...I don't think Kevin would trust a chinese transact

The kind of money these people have you can't rely on insecure or experimental institutions.

Bitshares needs to set up hedge funds or contact the hedge funds already set up to convince them to buy "Bitcoin 2.0" technologies. This is going to be difficult because investors only care about charts and ROI.

If we can show 500% ROI then hedge funds will be coming to us asking us how to integrate with Bitshares. Maybe one of us could even start a hedge fund if we were rich and smart enough to do so. How about we take the first step and at least create a step by step set of plans for setting this up so that whoever has the means and opportunity can follow the guide?
https://metaexchange.info | Bitcoin<->Altcoin exchange | Instant | Safe | Low spreads

Offline bodenliu

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still need more platforms (broker?) to buy BTS...I don't think Kevin would trust a chinese transact

Offline NewMine

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I'm envisioning some Casascius-minted physical BitShares here. Something tangible people can understand and order from the privacy of their own homes.

And if you order now we will throw in a free Star Registry.

BitStars could be an offshoot, in fact. BitShares Stars. Star Registry, DAC. Slogan: "If you bit upon a star, it makes no difference who you are!" Next up, a piece of the moon. Oh, whoops, somebody sold that real estate already? Can I interest you in a waterfront parcel on Europa?

Lol.

Offline donkeypong

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I'm envisioning some Casascius-minted physical BitShares here. Something tangible people can understand and order from the privacy of their own homes.

And if you order now we will throw in a free Star Registry.

BitStars could be an offshoot, in fact. BitShares Stars. Star Registry, DAC. Slogan: "If you bit upon a star, it makes no difference who you are!" Next up, a piece of the moon. Oh, whoops, somebody sold that real estate already? Can I interest you in a waterfront parcel on Europa?