I'll admit I have no idea what a "Thunderclap" is, but I recommend sticking to a narrow target of cryptocurrency enthusiasts.

The way I see it, if you try marketing to the wider public, only two things can happen:

• The campaign will fail to bring profitable conversion, in which case it was a waste of money and time.
• The campaign will be profitable, in which case you'll need massive funds to rapidly scale it up

So best to leave it to the guys with hundreds of thousands in marketing budget.

I'm voting for you as a delegate, as it seems you're doing exactly what I proposed here : )
Please approve me for your message board.

While the community awaits the big "marketing push", I think I can add some perspective, as I believe I AM your target customer. At this stage Bitshares-X is a niche product that should target mainly long time BTC holders. If you can't capture them how can you ever dream of acquiring the mainstream attention?

I've been slowly accumulating BTC since mid 2011 and used to be venomously anti altcoins, including all the "2.0 nonsense".
I'm still 96% BTC, but here's what made me start diversifying into BTSX, NXT and ETH and some others (BTSX is the first thing that I put more than 1 BTC in):

• Stephen Reed's points about Bitcoin's wastefulness and how much marketing and development could be done with a different coin generation method.
  
• Dan Larimer's interview, where he outlined the "economic insanity" of Proof of Work.
  
• Realization that my interests are no longer aligned with miners'. Those couple hundred people centralized in a handful of pools are diluting my stake, for what? There's still 11 mil coins to be mined and NO chance that I will ever be able to increase my share of the market. Fuck inflation and fuck the fake industry that feeds off of it.
  
• It took me a while, but I only recently realized that I might as well hold some of my BTC in BitBTC and earn interest.
  

The only thing that's preventing me from pulling the trigger and going, say, 10% BTSX and BitBTC is uncertainty over development and bugs. I'm not 100% sure if my BTC will be completely safe in a BTSX container or if rules for BTSX won't change. If Bytemaster can suddenly introduce such fundamental change as interest on BitAssets, then the whole thing seems to hang too much on a whim of one person. This adds uncomfortable unpredictability.

The important thing right now is to just get the Bitcoiners to tip their toes in your ecosystem. You won't get them to suddenly dump their BTC, but you absolutely can get them to diversify into your offerings. A little at first, and more when  confidence in your system grows.

So here's my recommendation:
Buy ads on /r/Bitcoin etc. that says
Earn interest on your Bitcoin,
or
Did you know Bitcoin looses $Billion a year?
or
Ten seconds block times, trustless BTC, USD, Gold trading
and lands to a Bitshares-X page geared specifically towards BTC holders.

Buy native advertising on CoinDesk and other crypto media outlets.

Stop wasting money trying to acquire traffic from people interested in buying Bitcoin for the first time. They barely "get" Bitcoin, don't think you can make them understand even deeper levels of abstraction.