Discussion here is great. I'm talking about things like: protoshares-->bitshares pts --> bitshares genesis? and keyhotee -->keyID + DNS? ---> now bitVOTE is involed somehow?, and bitVOTE --> bitSOMETHING?
Definitely discuss it first, just don't go ahead and launch it and then discuss it and then change it. It's confusing. It will hurt the chances of success. Sometimes that is necessary because you learn from experience, but I think it could and should be done less. It takes a lot of effort to try to imagine how things will develop and to plan them out accordingly, but that is what needs to happen.
...and when I said bitshares I wasn't talking about bitshares x, I was talking about bitshares the brand, it is confusing, but I think it's gaining clarity and I just wanted to say my piece in hopes it will reinforce that clarity. Bitshares x has been done very well. Very clean, no rebrading (except for the bitshares xt which I'm o.k. with becasue it was early). I'm very impressed with bitshares x, they have a done a great job with that.