This seems like a great idea!
I've skimmed through it and from what I can tell:
You host free game servers in exchange for users viewing a 2 minute add before playing the game and you incorporate lots of unobtrusive adverts to fund it.
You also host occasional in game votes. The users participate in A/B testing, and advertisers can see how their products are perceived in an anonymous way that is of benefit to the end user.
Nxt - Case Study
One of our first partner programs was an integration we did with the nxt community in 2014. A total of 6000 dollars was granted in order to attain users for the wallets at mynxt.info . In order to attain this goal, modals educating users about the uses of Nxt were set up on the platform. In addition, the site moved towards using tokens in order to further integrate the system into the user experience on the site.
Campaign lasted 3 weeks time frame
10,000+ wallet sign ups
25 percent of the users used the wallets for transactions
Observable hike in number of transactions
Single most effective Ad Campaign by the Nxt Team
Per sign up charge, as low as .60 cents, in comparison with industry average of 12 USD
If a similar campaign was conducted for BitShares you would collect referral fees for those 10k users you signed up, and additional active-user fees for the 25% who continued to use bts. This means that there is no reason for the bts 'campaign' on your platform to be limited to 3 weeks as you are financially rewarded for bringing us more customers!
The full details of the referral program aren't public until sometime in June. But I'd guess you'd have earned a few thousand bts for the 10k sign-ups, and perhaps another few thousand for every transaction the 25% active users make.
If there is a specific product that BitShares can offer to target Freebieservers' users, then the financial reward could be quite substantial for all involved.
The BitShares voting functionality may also be useful for providing advertisers with product polling.
Issuing a UIA would also allow you to retain control over your digital assets whilst at the same time gaining access to the BitShares ecosystem and the potential customers that use it.
NOTE: I'm not sure how much Freebieserver's knows about BitShares but I think it is useful to have this kind of information on public display for other potential business partners to see.