Let's rebrand the name to Graphene

[jakub]

and what would the core asset be called?

It can stay as BTS or BitShares. This is exactly what it is meant to be: our bit-shares in Graphene.

[Empirical1.2]

I like neither the 'Bit' or the 'Shares' and was just this morning thinking about if Graphene would get more attention in no.5 spot behind Ether when BTS 2.0 launches.

I don't think it particularly helped Dash, and I probably would have kept their old brand, but it does show it can be done.

Considering we're not changing anything at all about the allocation, I think it could be a good idea.

BitShares also carries a bit of 'baggage' and could benefit from a fresh start in terms of branding too.

[JA]

and what would the core asset be called?

[jakub]

Inspired by this:

I'm sick of all the 'bit' names. Enough with the 'bit' shit. It doesn't need to be in every name.

and this:

I would also recommend staying away from any and all cliches like "bit" for example. I would opt for a name that has nothing to do with cryptocurrency. Example: Ethereum, Ripple, Stellar, Graphene. These are all great names.

and also this:

I suggested to call new version Graphene and I think the name works great so far, I was even advocating to rebrand Bitshares into Graphene completely.

Why not take this 2.0 opportunity and upgrade the brand name as well?
This is a perfect time to do it. The technology has been revised and rebuilt from scratch. So can be the name.
People will take notice. It will be a good reason to take another look at our product for those who once tried and got disappointed by the UX.
BitShares reborn as Graphene - a great story for the media.

The name "BitShares" has a big sentimental value for most of us but if we were to choose again I think most of us would go for Graphene.
We can have a great name and a great technology behind it.