James Clayton made an interesting comment in a Crypto Group on Facebook:
"In case people don't know, almost everything in crypto media is paid. It isn't like journalists are going around looking for hot stories to give free press for companies, very little of that anyway. They mostly wait for people to come to them with Bitcoin. Pretty much how everything is now."
Might be something to think about when we want something out there.
The only diffrence is there are actually journalists out there waiting for a good story and will do it for free.
At the moment half of my major media releases are paid and the other is not, Coindesk is one of the few I still have to pay to get an article out, and the recent PRbuzz I am doing is paid as well, but I like it so much that I have now done three of each 700 USD in the last two weeks.
Point is, its wrong to say you have to pay to get the media out there, you pay when you feel you have to, the rest of the time you make whatyou want to present an exclusive story and give it to one major media and they will offer to do it for free.