I think it is important that the white papers are prominently displayed on the website. It seems to me that a lot of people interested in bitshares primarily do not understand the concept and it takes too much searching for them to understand how it is achievable from a technical standpoint. In terms of marketing to the bitcoin community, it needs to be made evident why tapos is better than pow, in the same way that the website clearly explains why bitshares conceptually is better than bitcoin or traditional banks. I really think that major part of the problem with bitshares marketing is that people still think the concept is either a scam or delusional. It is just as important to market the lower level concepts as it is to market the higher level ones. There is good content on the website, but none of the content really explains how bitshares DAC's work.