Things are going well on the marketing campaign. We are getting further on funnel and page development. We are close to making a good deal for offramp on the funnel, so we have onramp - funnel, offramp.
We will be targeting people that are in lateral markets for the time being, while working on mainstreet funnel for 2015. Our goal is to not go after everyone right now, but to expand past crypto fans right now. To go after crypto only is like hitting on our sister or cousin. You might bag em, but you really run out of options fast. Like the analogy? It is an incestuous circle, as I mentioned to people while in Las Vegas this week. Going after crypto only right now only gets us so far...it's like playing in a public swimming pool, that is located next to a lake...located next to an ocean. We wanna hit the lake...the people in the pool will find us regardless...and the ocean is the next stop.