Merchant Marketing Pitch

[hpenvy]

A few suggestions on these three items, inspired by your suggestion to "Help turn everything into a positive".

Improve Cashflow

You have immediate access to the proceeds from your sale without any delays or holding periods.

Eliminate Chargebacks

You are in control of your funds and no one can hit you with a chargeback after you have delivered the goods.

Reduce Liability

Eliminate the need to collect sensitive financial information form your customers.

Improve Cashflow

You have Gain immediate access to the proceeds from your sale without any delays or holding periods.

Eliminate Chargebacks --'eliminate' is just not an attractive word IMO

Chargebacks are History

You are in Take control of your funds! With BitUSD, chargebacks are a thing of the past.

--or replace BitUSD with a phrase which articulates the mechanism for eliminating chargebacks
--'Chargebacks are history' is just as good as saying 'welcome to the future' ;)

Reduce Liability
Eliminate the need to collect sensitive financial information form your customers.

Increased Security
Be free from the worry of managing customer's sensitive financial information.

Edit:
In summary, people like to Gain, Take, Increase, and be part of the future, or at least not part of the past
more than have, be, eliminate, and reduce

Great modifications, love the new phrasing about chargebacks are history.

[GaltReport]

I have a feeling that many of the first merchants to adopt BitUSD will be merchants who are already accepting Bitcoin. I would mention something about the stability of BitUSD vs. the volatility of Bitcoin. i.e.; you won't have to worry about immediately converting sales in digital currency over to fiat, as BitUSD has stability.

We are assuming on/off ramps and liquidity... because that is guaranteed to come.
We are assuming 99% of merchants don't care about anything other than getting to Fiat and not being exposed to volatility... so for the purposes of the merchants we are pitching to BitUSD needs to be the mental equivalent to actual USD.   

Remember... we know and care about how/why it works, merchants just care that it works and what the final result is.   

With the stuff we are working on I hope to find a solution where everyone can just use BitUSD as a dollar with no conversion spread.

+5% for everything you said above.

[lovejoy]

A few suggestions on these three items, inspired by your suggestion to "Help turn everything into a positive".

Improve Cashflow

You have immediate access to the proceeds from your sale without any delays or holding periods.

Eliminate Chargebacks

You are in control of your funds and no one can hit you with a chargeback after you have delivered the goods.

Reduce Liability

Eliminate the need to collect sensitive financial information form your customers.

Improve Cashflow

You have Gain immediate access to the proceeds from your sale without any delays or holding periods.

Eliminate Chargebacks --'eliminate' is just not an attractive word IMO

Chargebacks are History

You are in Take control of your funds! With BitUSD, chargebacks are a thing of the past.

--or replace BitUSD with a phrase which articulates the mechanism for eliminating chargebacks
--'Chargebacks are history' is just as good as saying 'welcome to the future' ;)

Reduce Liability
Eliminate the need to collect sensitive financial information form your customers.

Increased Security
Be free from the worry of managing customer's sensitive financial information.

Edit:
In summary, people like to Gain, Take, Increase, and be part of the future, or at least not part of the past
more than have, be, eliminate, and reduce

[fluxer555]

Eliminate Chargebacks

You are in control of your funds and no one can hit you with a chargeback after you have delivered the goods.

Strike for being too wordy and sounding like a "catch".

The merchants honesty should be implied and not questioned within the pitch.

+5%

[bobmaloney]

Eliminate Chargebacks

You are in control of your funds and no one can hit you with a chargeback after you have delivered the goods.

Strike for being too wordy and sounding like a "catch".

The merchants honesty should be implied and not questioned within the pitch.

[starspirit]

Looks Excellent. Maybe benefit of global reach -  Start accepting payments from around the world now!

+5%

[hadrian]

edit:

Looks Excellent. Maybe benefit of global reach -  Start accepting payments from around the world now!

+5% +5% +5%
This is very important

Increase Profits

At just $0.02 per transaction you can increase your profit margins by several percent by eliminating credit card fees.

Am I right in thinking it is the customer who would pay the transaction fee when making a purchase?

What I mean is, aren't they 'push' transactions, whereby the customer pays the transaction fee?
Therefore when pitching to merchants can't we say that there is no transaction fee for them to pay when they sell?

[julian1]

Looks Excellent. Maybe benefit of global reach -  Start accepting payments from around the world now!

[hpenvy]

Sounds good, with the assumption that on/off ramps will be in place when this goes up.

We are assuming 99% of merchants don't care about anything other than getting to Fiat and not being exposed to volatility... so for the purposes of the merchants we are pitching to BitUSD needs to be the mental equivalent to actual USD.   

Remember... we know and care about how/why it works, merchants just care that it works and what the final result is.   

With the stuff we are working on I hope to find a solution where everyone can just use BitUSD as a dollar with no conversion spread.

Awesome. But I'd also argue that security is a concern for merchants using a new system. It would be easy enough to reassure them that transactions are secure.

+5%

[donkeypong]

Sounds good, with the assumption that on/off ramps will be in place when this goes up.

We are assuming 99% of merchants don't care about anything other than getting to Fiat and not being exposed to volatility... so for the purposes of the merchants we are pitching to BitUSD needs to be the mental equivalent to actual USD.   

Remember... we know and care about how/why it works, merchants just care that it works and what the final result is.   

With the stuff we are working on I hope to find a solution where everyone can just use BitUSD as a dollar with no conversion spread.

Awesome. But I'd also argue that security is a concern for merchants using a new system. It would be easy enough to reassure them that transactions are secure.

[hadrian]

The only other thing I can think of here is to mention the coolness factor.  Just like 'bitcoin accepted here' can lead to merchants getting new business from bitcoiners, so can 'bitUSD accepted here'. 

Yes. BitUSD would bring in new customers and gain the merchant coverage in the media. This effect is most prominent when you are among the first merchants to adopt (not so effective now with Bitcoin). This is a very good selling point if there are merchants who hesitate when they don't see others doing it! There must be solid examples of this happening with Bitcoin, which could be used to convince merchants. I believe these sort of new customers were shown to spend more too!

With BitUSD customers don't need to do any mental arithmetic to convert from BitUSD to USD - benefit over Bitcoin.

With BitUSD, as a result of the increased profits from lowered fees, the merchant can offer a discount to customers. This discount is OBVIOUS with the BitUSD price against the USD price - benefit!

[bytemaster]

I have a feeling that many of the first merchants to adopt BitUSD will be merchants who are already accepting Bitcoin. I would mention something about the stability of BitUSD vs. the volatility of Bitcoin. i.e.; you won't have to worry about immediately converting sales in digital currency over to fiat, as BitUSD has stability.

We are assuming on/off ramps and liquidity... because that is guaranteed to come.
We are assuming 99% of merchants don't care about anything other than getting to Fiat and not being exposed to volatility... so for the purposes of the merchants we are pitching to BitUSD needs to be the mental equivalent to actual USD.   

Remember... we know and care about how/why it works, merchants just care that it works and what the final result is.   

With the stuff we are working on I hope to find a solution where everyone can just use BitUSD as a dollar with no conversion spread.

[hadrian]

Reduce Liability

Eliminate the need to collect sensitive financial information form your customers.

Spotted a typo (in case you copy & paste to somewhere important)

Increase Profits

At just $0.02 per transaction you can increase your profit margins by several percent by eliminating credit card fees.

Am I right in thinking it is the customer who would pay the transaction fee when making a purchase?

[hpenvy]

Looks solid:

- High risk merchants should have a slightly modified version focusing in on immediate profit
- On/off ramps will be critical.  Payment processors work so well in this space because the business can designate how much is paid in coin, how much in fiat

[Ander]

The only other thing I can think of here is to mention the coolness factor.  Just like 'bitcoin accepted here' can lead to merchants getting new business from bitcoiners, so can 'bitUSD accepted here'.