We could really use Bitshares equivalents of Whitepapers like this:https://forum.ripple.com/viewtopic.php?f=1&t=4301
Ripple primer (PDF)
Gateway whitepaper (PDF)
Market makers whitepaper (PDF)
Financial institutions whitepaper (PDF)
The Ripple Protocol: A Deep Dive for Finance Professionals (PDF)
The Ripple Protocol Consensus Algorithm (PDF)
I found this:http://static.squarespace.com/static/51fb043ee4b0608e46483caf/t/521f54b0e4b05eac92eff809/1377785008699/BitShares+White+Paper+%282%29.pdf
Looks like this could be updated and modified to target the different groups, with the philosophy taken out (the stuff about axioms) and the talk about the peg made less 'hypothetical' and the bitUSD yield is no where near the 20% predicted and is not trading at around $1.15. So there's a few suggested changes from a quick skim read.
BM mentioned on last mumble sesh exchanges issuing their own bitasset USD e.g. bitstampUSD. A whitepaper for exchanges, like the Ripple whitepaper for "Gateways" would be great. A "market makers" white paper for Bitshares could be useful too for the shorters as well as a non-technical primer and a technical whitepaper. Having some of these in video form too is great (as is being done), but a professionally written whitepaper is a really useful addition.
I say this is essential work before the 1.0 launch.