3. So part of our marketing strategy is to incentivize third parties to use the platform to build simpler business models that are easier to explain to the end user. As each of them works to promote their own business, demand for BTS and its derivatives will grow cumulatively. This way, very different business models, with different customers and entrepreneurial styles pursuing their own self-interests can work together to grow demand. All incentives are aligned.
Stan, I absolutely agree with this strategy, I've been pushing "platform" idea for a long time and now it's seems to be materializing.
But under this strategy marketing focus on our side (community) is just moving away from end users to application developers and business owners, it's still should be coordinated. We still have a single brand and single product/platform and we need to have a very clear message to those who we want to be building businesses on this platform. Look at other platforms examples - most successful ones have perfect APIs and documentation, example apps, online courses, conferences for developers, regular meetups.
So "incentivize third parties to use the platform to build business" doesn't sound like a simple task.