Products would be:
- decentralized exchange
- market pegged assets
- prediction markets (needs development)
- bond markets (not even started yet)
every other stuff on the /technology page that it's not ready yet like subscription payments through scheduled payments and "Dynamic Account Permissions - Management for the corporate environment". I think it makes sense and use that tool for management but we're a long way from that front yet.
I would think in terms of products we should think about existing companies and industries that BitShares could replace.
Emercoin & Factom describe what's possible on their blockchain with compelling use cases whereas BitShares.org focuses on the technology which would be appealing to developers, blockchain savvy investors but probably wouldn't make sense to or excite more casual investors directed to the site.
I would probably approach it more like this...
BitShares The Home Of SmartCoins
What is BitShares? BitShares is a decentralized platform that runs on a blockchain like Bitcoin but with MUCH higher performance.
Our core invention is Price Stable SmartCoins which since inception in 2014 have successfully allowed users to hold the value of currencies & commodities on the blockchain. Over the next few years this technology will completely transform the world as you know it and here's why...
Global Payments (See you later PayPal!)
Stable BitShares SmartCurrencies like BitUSD let you make & receive payments globally for 0.1% which is up to 35x cheaper than leading centralized competitors.
Spread Trading Platform (Short IG Index & CMC!)
Trade popular SmartStocks and SmartIndexes on the BitShares blockchain at a fraction of the cost of leading spread trading platforms and without KYC. BitShares already offers the popular Nasdaq and Shenzen indexes.
Online MarketPlace (Asta la Vista Amazon!)
List & sell products directly & privately on the blockchain & in stable currencies like BitUSD for less than 0.1% in fees.
The Blockchain Economy Due to volatility & tight margins, merchants have to convert Bitcoin payments directly to fiat. SmartCurrencies like BitUSD let merchants keep more of their proceeds on the blockchain, creating the potential to have entire supply chains & a blockchain economy that is independent of the traditional banking system.
Crypto Exchange (Arrivederci Coinbase!)
Traditional Bitcoin exchanges have high risks of thefts, seizures and shutdowns. BitShares lets you trade Bitcoin and other popular crypto-currency Smartcoins directly on the BitShares blockchain.
Digital Gold & Silver Vault Physical gold has high storage costs, is difficult to move internationally and has historically been confiscated. Centralized derivatives like GLD have a high risk of default when there is a run on physical. BitGold & Silver lets you keep some of your portfolio on the blockchain free from those risks.
Subscription Services (Hello NetFlix!)
BitShares has recurring payment functionality which combined with SmartCurrencies bring the $30 Billion Subscription Market to the blockchain.
Transparent Crowdfunding (Nice Knowing you Kickstarter!)
Want to start a company doing anything you want and attract global investors without the red tape and high fees? BitShares lets you list, fund and trade on it's blockchain without the 3% processing fee charged by centralized competitors.
Global Remittance (So long Western Union!)
Due to Bitcoin volatility and slow confirmation times, Bitcoin has struggled to penetrate the $500 billion global remittance market. SmartCurrencies like BitUSD with their low fees and 3 second transaction times change this.
True Private Banking (At least Switzerland will still have watches and chocolate!)
BitShares allows anonymous global transactions and the ability to hold deposits in multiple SmartCurrencies, accessible to anyone, anywhere in the world. Your blockchain funds cannot be seized or scrutinized and are not affected by local or global banking crises.
Social Tipping & The Gift Economy Social tipping is a new phenomenon which allows users on social media sites like Twitter, Reddit & Facebook to give a tip to content they appreciate and companies like ShareBits.io have already been integrated with the BitShares platform to take advantage of this.
Online CharityCurrency Smartcoins and $0.01 transaction fees make small online charity donations affordable, transparent and fast.
Sports BettingBitShares prediction markets allow private wagering on sports events that can penetrate a huge global market without restriction while also reducing the average 'vig' of 5-10% to under 1%. BitShares has already offered wagering on 2016 NFL games.
http://www.dailymail.co.uk/wires/afp/article-3040540/Global-sports-gambling-worth-3-trillion.htmlGlobal Lottery Lotteries lose up to 50% on running costs, taxes and other expenses. BitShares RNG provides provably fair draws and with ticket sales directly on the blockchain, total running costs could be less than 1%.
Blockchain CasinoWinner winner Chicken Dinner! Volatility is cited as the number one reason more online casinos don't integrate Bitcoin, Smartcurrencies like BitUSD solve this problem and BitShares could even offer traditional Casino games on the blockchain for a fraction of the cost and penetrate the lucrative $30 billion onine gambling market.
Global Personal InsuranceBy reducing traditional fixed costs and using the wisdom of the crowd for claim validation, the inventor of Smartcoins is attempting to revolutionize personal insurance by developing the first blockchain based Mutual Aid Society on the BitShares platform.