Some people here talk about delusion. This is not a real problem. The real problem is no real world use cases for bitshares. People invest in microsoft, because microsoft sells software to whole the world and makes gozillions $$. Apple sells a bunch of pretty shit which is dear for all faggots gays in the world. That is why their shares are valuable. And you still can lose money investing into them. What does bitshares sell? An exchange, which nobody wants to use. How do you expect your investment in BTS to appreciate in this case? Yes, I know, some idiots will reply: look I invested in ponzi pyramid shit ICO, which sells nothing but shitcoin, and doubled my investment in one week. Keep investing in ponzi pyramids, idiots, and you finally will lose more than you gained. Investing in ponzi pyramid is only profitable if there are enough more stupid idiots around you to invest after you.
The whole crypto space has not even scratched the surface of real world usage. Bitcoin is hard enough for the general public to understand, let alone something like BitShares. People don't even understand the gold market:
http://www.zerohedge.com/news/2016-05-24/inside-look-worlds-biggest-paper-gold-marketSimplifying the GUI and general message could help BitShares short term. The last few years we have seen just how rigged the "real" marketplace is.
http://www.zerohedge.com/news/2016-05-23/cme-admits-futures-trading-was-rigged-under-old-systemOne idea that comes to mind that has been mentioned before is the large online gaming space. Video games that use a built in currency or credit system. These could be replaced and powered by BitShares where the "currency" can live outside the virtual world. People play these MMO games 24/7 and buy/sell virtual items inside and outside of the game itself. A game such as World of Warcraft or Everquest where there is virtual Gold, Silver, Copper, etc... why not have this run a blockchain issued by the game developer? This takes the community to push these idea's to "real world" companies. BitShares does offer quite a bit over other crypto that is simply a transfer of value. Real time worldwide Dex, smartcoins, UIA, and the list goes on. Each of these could span countless real world products.