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« on: December 20, 2018, 11:22:05 pm »
Greetings community,
I am Dinko Petrov, department manager in sales with experience in Austrian, German and Bulgarian corporations. I love and use daily our BitShares DEX, I believe strong that we deserve and will be on top some day, we just miss the Human volume and fresh users attraction. I am not a tech savvy but I know the sales and marketing business very good. Since everybody here knows where our weakest point is, I am here to offer solution and not complain about missing such. It really hurts me to see where we are now and waste the potential of this software gem we have and nobody knows.
The only way to succeed as a DEX is with proper social media + googleAds marketing. We are doing absolutely nothing on this point, cheap youtube videos and sleeping facebook page will do nobody good, actually it has the opposite effect of advertisement. Trust me. People think that this project is asleep.
I propose pushing on the following strategy
We will target people that are in crypto-related facebook groups and fans of competitors with ads on feed and the right column. Audience targeted age range will be 18-44 .
Combination of Facebook Ads, Twitter, Instagram and GoogleAdWords. Once a person clicks on our Facebook ad, they’ll be entered into our remarketing funnel. This will create a remarketing audience of BitShares. I will then set up a Remarketing List Search Ads (RLSA) which will keep advertising our DEX to people that already clicked on our add. Using RLSA helps to outbid our competition without wasting too much budget on targeting cold leads. We will only catch the warm leads and keep them "on the hook".
Now let's crunch some numbers: average costs per click(CPC) may vary deeply, but I will give you an estimate with the up mentioned audience. Average Facebook CPC is $1.07 ,average cost for a Promoted tweet is $1.35 per engagement. Instagram newsfeed avg $1.07, Facebook newsfeed ad $0.50. If we want to market an app installation of our DEX, it costs average $5.50 per installation, I guess we will leave the last feature until we have a good iOS working app.
I propose we start with low-budged Worker spending of 5000 BGN for 6 months, which equals 72701 BTS per month atm, starting January. Weekly reports will be made for the community, so you are sure the money are spent well and in place.
I would like to see the feedback about my idea in this thread from the community before creating official Worker proposal. I will remain at your disposal.