Going to give my honest feedback. Not happy with this. Its exactly as i feared; people who go on this site will have no idea what bitshares actually is, and all they'll see are emotionally loaded words instead of any real explanation or description.
I especially don't like the headline. Why not just have the name first, then put the buzzwords underneath? Verbing the product name just seems so tacky and forced.
Also the answer to the tagline question is going to be "because I have no clue what bitshare means". If you want to have a cheeky question like this then it should at least be at the bottom, after a proper description.
The pictures have no relation to the product either, other than showing some computers. Some people might be able to guess that this is a sell page for software but many will get to the bottom and still have zero clue what the entire thing is for.
I feel the same way.
The UI looks nice enough but there's no clear explanation as to what BitShares is. I'd much rather have content then flashy pictures that don't have anything to do with the product. There is no clear target audience here. I'd go so far as to say their is no target audience at all. If I didn't already know about BitShares I would only be more confused after going to this site. The focus should be the software; that is the deliverable. Without the software it's nothing but idealism.
Check out bitreserve.org and use their messaging as a starting point.
Bitreserve is basically a centralized version of BitShares. They currently have $7mil in funding (seeking $10mil more) so I assume they have a much larger and better funded marketing team. Use their messaging as an example. Let their marketing dollars work for BitShares.