@cob: what is your approach, seriously?
You announce the launch at a time where most of the investors are sleeping. I mean it was 1pm here at my place and nothing happened when the counter reached the deadline.
It doesn't look professional at all when you only have a crappy website and no official announcement from the devs or the team after that!!
So what the hell is going on now? I mean a big launch looks differently that's for sure!