Author Topic: Marketing Marketing Marketing  (Read 1290 times)

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Offline rgcrypto

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Marketing Marketing Marketing
« on: April 13, 2017, 04:08:04 pm »
Hello everyone,

Yesterday there was an animated discussion around the topic of marketing on Mumble. I wasn't able to be there for the whole discussion since I had to deal with something else simultaneously but it was great to know that people are interested in having a holistic approach to marketing.

As Fuzzy mentioned in an earlier episode of beyondbitcoin, I believe that having a multisig account an a worker's proposal to fund marketing development is vital. That way, we don't have to approve every single marketing move and we can simply have a marketing budget rolling.

I would love the see this happen.

First move

Yesterday, most people agreed that we shouldn't only focus on advertising and hope people join and invest in bitshares. There is a lot more to this puzzle than simply "spay and pray" with advertising dollars.

BUT, while we build that holistic plan, I believe there are things we can start doing right now to get the ball rolling. Bitshares has many products and the the angles to market the platform is endless. But I do believe that if we can just get the exchange working, all the other products and business models will fall into place.

The product: The DEX - The Exchange On The Blockchain
The target market: Crytocurrency Traders
Problem that it solves: The Only Exchange Where You Control Your Private Keys

Why the DEX has the main product to market?

As outlined above, it's a product that is working right now. It's the flagship product of this community and it's working well. There is still improvements necessary, but most of them can be solved via more users and more trading bots.

Why the cryptocurrency traders has the main market?

They are the most likely to understand the jargon of the blockchain and also understand the mechanics of an exchange.

The Plan

Here is what I'm proposing for a plan of action:

1. Build a landing page that we can A/B Test (Possible template: https://www.trading212.com)
2. Run Ads on Coinmarketcap and other websites where cryptotraders hangout
3. Run trading contests of $500 per week for the best market maker and/or other activities we want to promote on the exchange.

Conclusion
I would like to have your feedback on this plan. There is much more we have to think about and plan for beyond this tiny plan of attack. But this at least will get something out there that can be tracked and improved. With multiple A/B Testing we can figure out which headline or value proposition resonate the best with the cryptotrading community.

Offline fav

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Re: Marketing Marketing Marketing
« Reply #1 on: April 13, 2017, 04:12:36 pm »
make the landing page work with ?refid so that anyone would have an incentive to advertise it.
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Offline rgcrypto

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Re: Marketing Marketing Marketing
« Reply #2 on: April 13, 2017, 04:22:33 pm »
make the landing page work with ?refid so that anyone would have an incentive to advertise it.

very good point. That could help generate much more traffic. Is it possible to do that on self-hosted wordpress website? (I develop on wordpress only and all my marketing "gears" for that I have is on that platform)
« Last Edit: April 13, 2017, 04:32:03 pm by rgcrypto »

Offline fav

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Re: Marketing Marketing Marketing
« Reply #3 on: April 13, 2017, 04:53:29 pm »
make the landing page work with ?refid so that anyone would have an incentive to advertise it.

very good point. That could help generate much more traffic. Is it possible to do that on self-hosted wordpress website? (I develop on wordpress only and all my marketing "gears" for that I have is on that platform)

Code: [Select]
<!DOCTYPE html>
<html lang="en">
  <head>
    <meta charset="utf-8">
    <title>Fav Referrer</title>
    <link rel="stylesheet" href="style.css">
    <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.1.1/jquery.min.js"></script>
    <script type="text/javascript">
    // note you placed it inside the body. Following conventions it should be in the <head> - part
  function getUrlParameter(sParam) {
    var sPageURL = decodeURIComponent(window.location.search.substring(1)),
        sURLVariables = sPageURL.split('&'),
        sParameterName,
        i;
    for (i = 0; i < sURLVariables.length; i++) {
        sParameterName = sURLVariables[i].split('=');

        if (sParameterName[0] === sParam) {
            return sParameterName[1] === undefined ? true : sParameterName[1];
        }
    }
  };

// below this is how you use jquery: When the document is fully loaded, execute the stufff
// This is done with the magical $(document).ready() function of Jquery.
  $( document ).ready(function() {

      // grabbing the url parameter from the address
      var r = getUrlParameter("r");

      // if no r param is set, or the r param is empty fill it with a default r you hardcode here:
      if(!r || r == '') {
        r = "XYZ_DEFAULT_REFERRAL_CODE_HERE";
      }

      // for each <a> on the page, loop and change (add the r var.)
      $('a').each(function() {
        $(this).attr('href', this.href+r);
      });

  });

</script>
  </head>

  <body>
    <!-- page content -->
    <a href="https://openledger.io?r=">Testlink</a>
    <a href="https://openledger.io?r=">Testlink</a>
    <a href="https://openledger.io?r=">Testlink</a>
    <a href="https://openledger.io?r=">Testlink</a>
    <a href="https://openledger.io?r=">Testlink</a>
    <a href="https://openledger.io?r=">Testlink</a>
  </body>
</html>

didn't have the time to test it yet, but [member=43607]roelandp[/member] helped me get this together.

yourdomain.com?r=fav should add fav to all links
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Offline rgcrypto

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Re: Marketing Marketing Marketing
« Reply #4 on: April 13, 2017, 05:10:29 pm »
Totally badass. Thanks! :-)

Offline Geneko

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Re: Marketing Marketing Marketing
« Reply #5 on: April 13, 2017, 07:31:18 pm »
I like your initiative. I know this is of topic, neither English is may natural language.
Anyway it crossed my mind when reading this.

Inconsivable Crypto Trader's Dream

Imagine there is trading platform like Poloniex made on top of block chain.
Block chain with bullet speed transactions, thousands per second.
It could not be hacked. It could not be seized, It could not be shutdown.
There you would have control of your private keys.

Imagine it charges negligible fees. Imagine you could upgrade to 80% cash back on such fees.
Imagine free trading bots and Api tools for such exchange at your disposal.

Now, imagine not being member of such exchange.
This is reality you currently have.

Bitshares Decentralized Exchange DEX
« Last Edit: April 13, 2017, 09:12:02 pm by Geneko »

Offline llildur

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Re: Marketing Marketing Marketing
« Reply #6 on: April 13, 2017, 08:35:38 pm »
I think advertise on coinmarketcap is great idea, if ppl can store cryptos in the DEX with their own pivkey  could be awesome i mean some lite client like electrum for the most traded cryptos built within the DEX or some kind of multiwallet like blockpay is doing  :)

Offline JonnyB

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Re: Marketing Marketing Marketing
« Reply #7 on: April 13, 2017, 09:48:21 pm »
[member=28248]rgcrypto[/member] Why don't you just create worker proposal for some basic ad spending and get the ball rolling. You 'll get my vote.
I run the @bitshares twitter handle
twitter.com/bitshares

Offline SolomonSollarsNSense

Re: Marketing Marketing Marketing
« Reply #8 on: April 13, 2017, 10:39:49 pm »
Jonny I think you are setting the right tone for the community right now. Especially when it comes to marketing. The only thing I would caution is that $2000/M is entry level pay for a marketing job out of college in Chicago and its about $500- $1000 more in cities like New Your and the Bay area.

Although someone like me (since Im invested in Bitshares) may be interested dont be surprised if there is push back from the compensation stand point from others. Especially outside the community. I think somewhere between $2500-$3000 would be better. 6 Months is perfect time frame for analyzing a marketing strategy's effectiveness.

I think the fact that you bring up budget also means your heads in the right place. Just my 2 $ense. Peace.
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Offline virtualgrowth

Re: Marketing Marketing Marketing
« Reply #9 on: April 14, 2017, 01:35:59 pm »

Problem that it solves: The Only Exchange Where You Control Your Private Keys

1. Build a landing page that we can A/B Test (Possible template: https://www.trading212.com)
2. Run Ads on Coinmarketcap and other websites where cryptotraders hangout
3. Run trading contests of $500 per week for the best market maker and/or other activities we want to promote on the exchange.


Greatly like the point of "Only Exchange Where You Control Your Private Keys"

Agree with major ad(s) on Coinmarketcap and others which has been mentioned by a few in the community.  That is a great way to get the "BITSHARES name" seen.

Also interested in trading contests and could possibly help with that as I do giveaways with some market data on steemit as virtualgrowth there.  Maybe I could giveaway a token and create a contest around that token.  And possibly use a worker proposal coupled with steemit posts for funds for such a project.

Lastly thanks to many who have encouraged my involvement in these crypto spaces as I explore to discover places to best express my ideas and efforts.

Offline fav

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Re: Marketing Marketing Marketing
« Reply #10 on: April 14, 2017, 03:16:40 pm »
Quote
Problem that it solves: The Only Exchange Where You Control Your Private Keys

not true, and I'd be very careful with the wording here. world's first, the only yadayada... those things backfire very fast.

NXT / Counterparty / Omni are some examples of a DEX where you hold your own keys.
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Offline yvv

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Re: Marketing Marketing Marketing
« Reply #11 on: April 14, 2017, 04:27:06 pm »
Quote
Problem that it solves: The Only Exchange Where You Control Your Private Keys

not true, and I'd be very careful with the wording here. world's first, the only yadayada... those things backfire very fast.

NXT / Counterparty / Omni are some examples of a DEX where you hold your own keys.

Agree with this remark. Let's try to stay away from lying.

Offline nmywn

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Re: Marketing Marketing Marketing
« Reply #12 on: April 14, 2017, 05:59:31 pm »
I think  many crypto traders need a tool to  secure their profits without risk. CNY/USD is an answer and survived damn long downtrend and major swings without failure. Build trust on that. Advertise  as store of value (you will not earn, but not loose either).

Offline valtr

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Re: Marketing Marketing Marketing
« Reply #13 on: April 14, 2017, 07:23:37 pm »
Could translation to other langages help in marketing?
There is  dead topic https://bitsharestalk.org/index.php/topic,18711.0/all.html
I can still login into Transifex, but there is no new project.

Offline Ben Mason

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Re: Marketing Marketing Marketing
« Reply #14 on: April 14, 2017, 07:49:18 pm »
Quote
Problem that it solves: The Only Exchange Where You Control Your Private Keys

not true, and I'd be very careful with the wording here. world's first, the only yadayada... those things backfire very fast.

NXT / Counterparty / Omni are some examples of a DEX where you hold your own keys.

Agree with this remark. Let's try to stay away from lying.

Sure, there's no need to lie...the truth is ample. Where do other DEX's fail where bitshares succeeds? It's no good controlling your private keys if transactions can be censored. Are other DEX's as resilient as bitshares?