Author Topic: General marketing ideas & thoughts  (Read 6897 times)

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Offline mf-tzo

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Re: General marketing ideas & thoughts
« Reply #60 on: June 22, 2014, 08:24:50 pm »
why do you think this forum has a lot of Chinese guys?

They know that they can't "Free their Money" with bitcoin. But they see this potential with Bitshares.

Same applies to myself who I am Greek. Our Government change the rules every now and then.. They can easily impose taxes on bitcoin, forbit transactions etc etc...They can't do that with Bitshares.

"Free your Money" for me is the most powerful slogan I saw so far!!

« Last Edit: June 22, 2014, 08:27:14 pm by Zeus »

Offline toast

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Re: General marketing ideas & thoughts
« Reply #61 on: June 22, 2014, 08:25:36 pm »
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I really don't think all those generic slogans would work well. We *have* to emphasize what our actual innovations are or else it just marketing spam which turns the only people we have any hope of investing (rich crypto geeks) off

Sorry but I have to seriously disagree here with you...

I believe that rich crypto geeks, once bitshares is out there will know if it is something good to invest or not irrespective of whatever slogan you make...These are the smart guys who understand what is happening here...The product will convince these guys. ;)

You want to attract the other guys. The guys who invest in "real world" stocks and fiat fx trading. the ones that are desperately looking for an innovation to invest. The ones that currently just know bitcoin, they have missed that train and they know they have missed it but actually are looking to invest in the next best thing.

Fine, suppose we're targeting traditional investors instead of crypto geeks. How does "invest smart" and "high profits" tell them that we're anything to do with bitcoin technology? Do you think there's anyone NOT telling them that "we have a smart investment, you will make money!".
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Offline mf-tzo

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Re: General marketing ideas & thoughts
« Reply #62 on: June 22, 2014, 08:59:15 pm »
Fine. Forget about "high profits and yields".

But please focus on "Free your money" and "security of your wealth by protocol"

The only reason I invested in bitshares is because a brilliant mind had a brilliant idea. You don't need always Governments to control your money. YOU can control your money by creating a secure decentralised p2p banking system and exchanging wealth between other people directly without any Governmental manipulation.

Where Bitcoin's PoW and not true decentralisation failed, Bitshares should succeed.

It is inevitable that private money will exist in the future. We will soon have millions of cryptocoins from everyone of us, supermarket coins, different banks coins, government cryptocoins. All these will need the best decentralised and secured bank to get traded. Whatever asset decides anyone to hold will depend on his needs.

Bitshares has to be the ultimate bank backing all these assets. We need therefore a slogan very powerful that people outside crypto will understand and invest new money soon. If only cryptogeeks understand the potential of Bitshares what we will achieve in the best scenario is taking some of Bitcoin's market cap, but then existing bitcoin whales will manipulate bitshares as they want. I have no doubt that we the initial investors will make profits but Bitshares will never reach it's true potential.

People need to understand why a bitusd = usd.

"Secure your wealth and Free your Money in a decentralised autonomous banking exchange where robots work for the prosperity of humanity"


 





 


Offline Empirical1

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Re: General marketing ideas & thoughts
« Reply #63 on: June 22, 2014, 09:20:22 pm »
why do you think this forum has a lot of Chinese guys?

They know that they can't "Free their Money" with bitcoin. But they see this potential with Bitshares.


I don't know if 'Free your Money' says enough about Bitshares because you can say that about Bitcoin (even though it has flaws.) Why do you say they can't free their money with Bitcoin?

I agree with you about the Chinese guys though they are basically driving Bitshares volume at the moment.

BTC/PTS volume is only like $3000 daily, so basically on life support.
CNY/PTS is $14 000

So we should definitely put the slogans to the Chinese audience or ask them to come up with one that they feel speaks to them the most.

Offline sfinder

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Re: General marketing ideas & thoughts
« Reply #64 on: June 22, 2014, 09:40:29 pm »
use following slogan ( i am a chinese )

BTS, Be The Star! to the moon :-*

why do you think this forum has a lot of Chinese guys?

They know that they can't "Free their Money" with bitcoin. But they see this potential with Bitshares.


I don't know if 'Free your Money' says enough about Bitshares because you can say that about Bitcoin (even though it has flaws.) Why do you say they can't free their money with Bitcoin?

I agree with you about the Chinese guys though they are basically driving Bitshares volume at the moment.

BTC/PTS volume is only like $3000 daily, so basically on life support.
CNY/PTS is $14 000

So we should definitely put the slogans to the Chinese audience or ask them to come up with one that they feel speaks to them the most.
微博:星在飘我在找|BTS X 受托人delegate ID:baidu
中国教育书店合作将20%收入捐献给贫困山区学生。
Cooperating with China Education Bookstore and will donate 20% of delegate income to the poor students

Offline Empirical1

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Re: General marketing ideas & thoughts
« Reply #65 on: June 23, 2014, 10:57:01 pm »
use following slogan ( i am a chinese )

BTS, Be The Star! to the moon :-*

why do you think this forum has a lot of Chinese guys?

They know that they can't "Free their Money" with bitcoin. But they see this potential with Bitshares.


I don't know if 'Free your Money' says enough about Bitshares because you can say that about Bitcoin (even though it has flaws.) Why do you say they can't free their money with Bitcoin?

I agree with you about the Chinese guys though they are basically driving Bitshares volume at the moment.

BTC/PTS volume is only like $3000 daily, so basically on life support.
CNY/PTS is $14 000

So we should definitely put the slogans to the Chinese audience or ask them to come up with one that they feel speaks to them the most.

Hmm... Sounds good, but not great in English. Even though I suggested it, I guess we'd need a Chinese site really. Which I don't think is on the agenda for now.

Other marketing thoughts:

1. Counterparty seems to be having some of the same marketing problems, so even though I'd like to see Brian a lot more active on this forum and others, both getting involved in understanding and promoting Bitshares better, it is perhaps not as much as a Bitshares specific crisis as I initially supposed. (I think the main target market in the development stage is a small subset of the alt-coin investor market, if you don't appreciate Crypto-currency and haven't made the effort to invest in anything more than Bitcoin, then you're unlikely to understand and make the effort to get into Bitshares at this stage, so I still think they should be our target more than the mainstream at this stage.) 

2. Having a look at all the suggestions we came up with I have to admit, Brian's suggestion was my favourite and except for the Bitcoin reference, his initial

'Doing for business what Bitcoin is doing for money' isn't that bad. Maybe 'Doing for business what crypto-currency is doing for money.'?

The thing I wanted to solve was communicating Bitshares is an angel fund that gets you a stake in a lot of future DAC's, but if there are some DAC/Industry icons on the homepage/web advert that should do the job.

Question: Brian is the reason we don't have any DAC/Industry icons on the homepage at the moment because you don't think it's a good idea (which is fine) or for legal reasons? 
« Last Edit: June 23, 2014, 11:08:34 pm by Empirical1 »

Offline liondani

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Re: General marketing ideas & thoughts
« Reply #66 on: July 15, 2014, 12:31:43 pm »
Paraphrasing some business quotes...



“There's no luck in business. There's only BitShares"

“If I love you, what BitShares-DAC is it of yours?”

“The best way to predict your future is to distribute on bitshares_toolkit”

“Price is what you pay. BitShares is what you get.”

“In the midst of chaos, there is also BitShares”

“Practice does not make BitShares. BitShares practice makes perfect.”

“BitShares builds trust.”

“The purpose of BitShares is to create and keep a customer.”

“You can’t tax BitShares. BitShares doesn’t pay taxes. It collects taxes.”   :P

“I'm not a businessman, I'm BitShares, man!”



The original's here:
http://www.goodreads.com/quotes/tag/business?page=1

Offline MktDirector

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Re: General marketing ideas & thoughts
« Reply #67 on: July 15, 2014, 07:34:10 pm »
Empirical, we don't have them on the homepage, because there's nothing to link to yet.  The sites are still under construction (bitsharesX, DACS unlimited, etc). When they're ready, I'd be happy to add them.  Bitshares.org will serve as a directory type of site, with links to specific DAC sites. B

Offline Empirical1

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Re: General marketing ideas & thoughts
« Reply #68 on: July 16, 2014, 03:49:10 pm »
Empirical, we don't have them on the homepage, because there's nothing to link to yet.  The sites are still under construction (bitsharesX, DACS unlimited, etc). When they're ready, I'd be happy to add them.  Bitshares.org will serve as a directory type of site, with links to specific DAC sites. B

 +5% Cool.

Offline Captain_Picard

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Re: General marketing ideas & thoughts
« Reply #69 on: July 26, 2014, 04:14:22 am »
Great discussion guys. I have a marketing background and understand the traditional investor's perspective pretty well.  I am just trying to get caught up on what BitShares has been up to over the last few months so I am the perfect guinea pig for your marketing efforts. 

I've picked out a few favorites from the slogans you have all thrown out, but first, can anyone point me to a summary/video that will explain to me why BitShares is a good investment in less than 2 minutes of my time? 

From there, I think it might help us narrow our slogan selection and give us a better idea who our target market is and what our consistent message should be.  At least in my case, it is just not enough to say "amazing technology" or "very profitable DACs".  I'd like to see a concise summary that presents the relevant points that every investor will want to consider before making an investment in BitShares.

The standard VC wants to know the following at a glance:

Team Background and Past Success
Problem You Are Solving
Market Size
Sales and Profit Estimates

I know these points might be hard to quantify, and we are dealing with a totally different animal in crypto, but at the end of the day, we can't expect many people to just throw money on pure price speculation (worked well for awhile with a lot of newly minted Bit zillionaires but there is a lot of competition now). 

I am sure an investor's summary/new user intro to BitShares is probably available on this forum somewhere,  but again, busy professionals and investors will NEVER spend the time to weed through a large forum like this to learn about an investment.  They want someone that sounds (and has proven to be) trustworthy to tell them why they should wire funds in five minutes or less, preferably two.

Offline liondani

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Re: General marketing ideas & thoughts
« Reply #70 on: July 26, 2014, 12:46:17 pm »
I've picked out a few favorites from the slogans you have all thrown out, but first, can anyone point me to a summary/video that will explain to me why BitShares is a good investment in less than 2 minutes of my time? 

If you have less than 2 minutes see this:
http://youtu.be/XaY_KIsouTY

If you have more try this:  ;)
http://youtu.be/5BV55IrZi7g

Offline CLains

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Re: General marketing ideas & thoughts
« Reply #71 on: July 26, 2014, 01:04:13 pm »
Team Background and Past Success
Problem You Are Solving
Market Size
Sales and Profit Estimates

...busy professionals and investors will NEVER spend the time to weed through a large forum like this to learn about an investment.  They want someone that sounds (and has proven to be) trustworthy to tell them why they should wire funds in five minutes or less, preferably two.

You are completely right that we need this. We have a lot of information on the wikinow, so we need to repackage it for different purposes.

Currently we have one about BitShares X as a product http://bitshares-x.info/about.php
Why Chose BitShares (vs other products)? http://wiki.bitshares.org/index.php/Why_choose_Bitshares%3F
And general introduction to BitShares, http://wiki.bitshares.org/index.php/What_is_BitShares%3F

One of the issues with getting people to put money into the system is that we must avoid legal entanglements.. There is no outright deal where they put money in and BitShares can guarantee a share in this or that. With that said, I think the idea to package something like this,

Team Background and Past Success
Problem You Are Solving
Market Size
Sales and Profit Estimates

.. is a very good idea. At some point BitShares will need to focus hard on upping their valuation. We are currently under the illusion (?) that it will sort of catch on and pollinate the earth with the wind currents.

Offline Geneko

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Re: General marketing ideas & thoughts
« Reply #72 on: July 26, 2014, 07:23:56 pm »

I've picked out a few favorites from the slogans you have all thrown out, but first, can anyone point me to a summary/video that will explain to me why BitShares is a good investment in less than 2 minutes of my time? 


I think Jean Luc tried to point out to USP (Unique selling Proposition)
This is one of “ tools“ in marketing similar to those in coding if I may say so..
It is serious work and it should be done by profesionals.

Many people tried to point out that marketing effort should become more serious.
As Peter Drucker , one of the best-known bussiness guru said, all successfull business are based on two things
Inovation and Marketing
You have your Inovation – it is DACs. How about Marketing?

I strongly suggest we don't discuss:
What should be done about Marketing?
, rather
How to find best people to do this job for the community?
« Last Edit: July 26, 2014, 08:07:04 pm by Geneko »

Offline Shentist

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Re: General marketing ideas & thoughts
« Reply #73 on: July 26, 2014, 07:50:54 pm »
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What should be done about Marketing?

i would say everything you can think about. it is still early, so when the trading is possible then we should get the thing rolling. maybe some good point in the future will be the risk you have in trading when you broker trades against you or get bankrupt and you get nothing back. in my opionen i get the same adavantages in the future if i trade via bitshares X as i use bitcoin.

Advantage against old business model:

1. no trust in 3 party needed. so if i keep my privatkeys save i will not get loose my money because my broker is broke.
2. trading fees should be much cheaper then by the central exchanges

so maybe in the begining we should focus to 2. and when the next market crisis ocurres we will hit hard with 1.

just my 5 cents

Offline Akado

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Re: General marketing ideas & thoughts
« Reply #74 on: July 26, 2014, 08:08:46 pm »
One of the things I think we should emphasize is the ''Why?''. What makes it different from the rest. I mean, I've looked around and when I see a new project or altcoin, most of the time they don't explain this. What makes their project unique. Why should I give my time and effort to this? Why one should choose them over the others? And what happens when someone cannot explain this to you? You loose interest, you don't care because its just another project or alt with no concrete purpose.


As for the slogan, I dont think anything related to ''get money'' sounds attractive. Why? Because that's the objective of every other project or business. People will only look at it and not give it any importance because they have heard the same thing over and over again from other people trying to promote their own projects or coins or whatever. Again, I think we should emphasize on ''Why choose us'' or ''What makes us different'' and have a slogan related to that. That is something that will catch someone's attention. A slogan's objective should be to promote a product and catch peoples attention but giving them something they have already seen over and over again on a daily basis wont do any difference.
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