Well it’s finally time for the update.
So many things were up in the air in the last 6 weeks it was impossible for me to say anything with certainty. Now that the dust has settled I can fill you all in on what we are currently up to.
Let’s me start off by letting those that didn’t know yet, that MUSE was upgraded to the level where BitShares is at today. So many if not all of the known-issues have been taken care of. Upgrade here:
https://github.com/peertracksinc/muse/releases/tag/v1.0.160115OK moving on to the bigger picture.
I won’t bullshit you guys, the last weeks were the darkest times in all of PeerTracks history.
We had some issues with developers and lost a lot of development time over it. (All settled now though!)
MUSE was still running out of date, bug-ridden code, which caused a lot of issues on many fronts. Development was stalled for a while and we had to rethink of a lot of our strategy. More on this below.
Meanwhile, those that follow that kind of thing must know that the tech bubble is deflating. The last quarter of 2015 showed huge decline. VC money is drying up, down rounds for many start-ups and some companies sold for less than the amount they had raised in the previous round of funding.
Luckily we had planned for this! There were plenty of obvious signs both present and historical that this was to happen. Which is the main reason why we kept our team external and didn’t want to hire our own internal employees. We wanted to survive the pop. What a great move that was given the circumstances!
We are weathering the storm with super low expenses right now.
Tech companies and start-ups are going belly up, downsizing and letting a lot of people go. Many tech start-ups that got a high valuation went apeshit with the funds they raised and got huge, luxurious and expensive office spaces and offered tons of extravagant benefits to their staff, thinking the boom would last forever.
So here we are, ready to buy (hire) when people are panic selling (firing).
Which is great timing since our new approach is to have a distributed and cross-trained developer team. We were much to dependent on external firms building out what we required. So incentives and expertise is migrating to our side of the fence. We can and will still work with everyone we’ve worked with in the past; it’s just that now we will have our own internal devs doing most of the heavy lifting.
(If you know anyone with coding skills, blockchain and Graphene knowledge, that you can vouch for, point them our way. PM or email me. We are looking for badasses!)
Now regarding VC funding drying up. There is one hell of a silver lining to it all.
It was recommended (by more then a few people) that in 2016 we raise funds Kickstarter-style.
The campaign would hit four birds with one stone. The goals are to:
- On-ramp non-crypto people into MUSE
- Sign up stars to our platforms
- Get mainstream attention
- Raise funds for PeerTracks inc.
Venture Capital is drying up, but individuals still have plenty of funds to contribute to support this unique project set to change the entertainment world.
Finally, our marketing firm has begun its work!
First thing on their list was to get a clear understanding of both platforms we are building (TroopeerS and PeerTracks) so they can create the image they wish to portray of us in order to make the biggest splash.
We are to be branded as tech entrepreneurs creating a revolutionary new way to engage with stars and artists. These super cool cats will be releasing two products, TroopeerS and PeerTracks the music app.
People roll their eyes at music start-ups. Even the show Silicon Valley (a must watch) starts off with a joke about this.
I cannot disclose what is down the pipes with this marketing firm, you’ll have to wait and see.
The short term goal is to get MUSE's marketcap to rise.
We are confident that our presence in the mainstream media, accompanied by screenshots and footage of both Troopeers and PeerTracks, will get the outside attention MUSE needs to rise. A bigger marketcap means a bigger community, more developers, possible worker proposals and the beginnings of a muse_USD market.
TL;DR
Survived dark times thanks to our boom and bust timing (:
We have begun hiring now that everyone is firing
Our marketing firm is branding us as tech entrepreneurs with world changing products Troopeers and PeerTracks
We will be releasing Screenshots of TroopeerS in February
We will be making multiple videos
We will be Crowdfunding to:
- Raise funds for the corporation
- On-ramping non-crypto people in MUSE (NO dilution!)
- Sign up stars, celebs and artist to our platforms and getting their Tokens trading on MUSE
- Getting exposure among the non-crypto people
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