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Messages - MarketingMonk

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General Discussion / Re: What gives BitShares value?
« on: October 12, 2015, 09:12:01 pm »
I started thinking about it, Bitshares isn't a stock or ownership over the company that is writing this software, right?

And it doesn't have any revenue stream associated with it. Right? The delegates are the ones who get paid, right?

I'm not saying it doesn't, I'm just trying to figure it out, what gives BitShares value?

I've been looking for an opportunity to make my first real contribution to the BitShares community, and you gave me it. Thank you.

Your question has a multi-dimensional answer so I've created a video in which to provide it:

If you prefer a text based article version of the information please go here:

Because it's a multi-dimensional answer, please watch the video all the way through (or read all of the article).

Muse/SoundDAC / Re: MUSE LOGO (suggestions from community)
« on: October 09, 2015, 06:29:07 pm »
I'd suggest before logo comes brand.

Write the mission, vision and values first.
If the brand were a person, what would their personality be like?

What would they stand for? What would they stand against?

To me, logo is just a symbol, a visual representation of the brand. Brand is the identity that rarely changes.

Brand is 'the promise' to the customer. It's how a customer feels about the brand. It's how the customer perceives the company, that to me is brand.

The phase "we are re-branding" is often a misuse of language. They mean "we are updating our logo".

A true re-brand would be changing what your company stands for, changing it's fundamental purpose for being. If that's what you're doing, I'd suggest it's better to start a new business altogether with a new brand else it will confuse the marketplace.

Here's the process I use to guide my consulting clients through this process:

  • Mission (i.e. what process are we engaged in that can never be completed)
  • Vision (i.e. what milestone to reach that lets us know the mission is on course)
  • Values (i.e. what do we believe is most important in our business / what do we stand for)

In my marketing framework:

Mission - why do we exist?
Vision - what are we going to do?
Values - what makes us different to everyone else? (hint: your belief system is what make you different)


Google's Mission
To organise the worlds information and make it useful (will never be completed, hence the company will always have a purpose)

Bytemaster's personal mission
To secure life, liberty and property for all.
(Maybe that's more vision because technically it could be accomplished?)

Microsoft's original Vision
A computer on every desk (they pretty much reached that milestone so had to update it).

Zappo's Values
Deliver WOW Through Service
Embrace and Drive Change
Create Fun and A Little Weirdness
Be Adventurous, Creative, and Open-Minded
Pursue Growth and Learning
Build Open and Honest Relationships With Communication
Build a Positive Team and Family Spirit
Do More With Less
Be Passionate and Determined
Be Humble

Again I must stress that this is my personal marketing framework ( that I've developed over my decade of experience. It works for me and I offer it to you without conditions i.e. do with it as you wish, including filing it under B1N :)


A witness is a elected person that signs blocks. They were called delegates in BTS 1.0

Perfect answer. That's exactly what I wanted, nice and precise :)

I'm aware of this site however the content isn't indexable by Google since its audio.

I was referring specifically about the text version which Google can index and that provides great Google food.

These transcripts are an ideal marketing tool.

If this amount of text were posted on a blog and we kept posting that amount of content regularly we'd generate a nice flow of organic search traffic.

That would help us acquire new users.

Also, can some please tell me what a witness is? I've never heard that term in the context of BitShares before.

Technical Support / Re: Newbie and desktop client
« on: October 09, 2015, 09:01:01 am »
Hi Diocletian,

Welcome, welcome, welcome.

Xerox is on the money. I went for the web based wallet because it takes minutes to get up and running.

General Discussion / Re: What is Bitshares really doing marketing wise?
« on: October 06, 2015, 10:09:24 pm »
I've been a marketeer in the UK since 2005. I've started 4 of my own marketing companies in that time and now consult, manage and execute marketing systems for 3 specific clients.

I am studying BitShares because it matches my personal values of securing life, liberty and property for all. For me it's not about the money. That's why they call me The Marketing Monk, I spend more time meditating than I do eating.

Marketing may seem a strange occupation for someone with a spiritual inclination but it's not when you consider how I see marketing. Marketing creates awareness, and with enough awareness a person can solve all their problems.

So marketing is something we do 'for' people. It's not something we do 'to' them.

There's nothing more valuable to a person than a marketing message which makes them aware of something that can greatly benefit them that they were not previously aware existed.

That's why I only engage in what I term 'conscious marketing' i.e. the marketing of products, services and businesses that existing to push humanity forward towards greater balance, harmony and prosperity.

My personal mission statement is "Leading People to Freedom". You can read my personal philosophy in more detail at

I'm at the point in my BitShares learning journey where I'm now beginning to create marketing ideas for it. The biggest barrier to that creative process is that I still have a lot of gaps in my own knowledge about BitShares.

In the context of making a business case for myself, I need to understand how the referral rewards system works so I can make my marketing efforts sustainable and scalable.

I'm only interested in profiting from the rewards program to the degree to which it enables me to sustain my marketing efforts. The longer I can sustain my marketing efforts and the more I can scale up, the more chance BitShares has in becoming the dominant platform.

Here's the truth about marketing BitShares...
"If everyone else knew what we knew about it, they'd jump right in."

Hence, to my mind, marketing and education go hand in hand.

The benefits on offer with BitShares means that it doesn't need to be promoted using the hard sell. Once people are educated and have the full awareness and understanding, I believe they'll naturally and automatically make the choice to get involved.

Thus my marketing challenge is to firstly understand BitShares myself at such a deep level that I personally could answer any question on it (barring the detailed coding questions) and then turning my understanding into an educational marketing funnel that would start with someone who is totally green and end with them buying some BTS and joining our new economy.

So far my study has been limited to YouTube videos, the BitShares website and this forum.

I would love for someone with greater knowledge than I to Skype with me so I can fill in my knowledge gaps.

Technical Support / Re: !!! Stupid Questions Thread !!!
« on: October 06, 2015, 09:16:11 pm »
I've just joined the BitShares community and have got a bunch of BTS in my wallet.
How do I vote for a delegate?

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