I don´t think that BitShares needs a rebranding either. The brand is good, a lot of our target people (Financial professionals) know about BitShares but they have problems to understand all of their features. What really is missing, in my point of view, is an easy "get started tutorial" for the BitShares Platform.
Ronny is already working on great material for how to open an account, how to fund it and how to start trading, great!!
Additionally we need 101 tutorials for BitShares 2.0 again, especially since we have a feature freeze and the value and content of a tutorial will be valid at least for a year plus.
Getting started with BitShares is not easy, MPA, UIA, FBA, Multi Sig, Backups, DPOS, Smartcontracts, Program languages, and many more just raise many questions for beginners. When we want to make our beloved platform more open we should start here. Tutorials and an updated BitShares.org website.
I am working on the Website and currently thinking about the right design structure plus a way how to fund the front end developer. I first want to be 100% sure to get a voter in, because i don´t want to waste 160€ for a empty worker. I do not have spear funds fur such a deal. So before we think about a big rebranding, let us use what we have so far. Refaine our core values and talk to our core target group.
I meet Gavin Wood from Ethercore yesterday on a conference and I liked the way how he presented ETH infront of +250 software developers at the Daho.am Developer Conference in Munich. Very simple and clean, without talking about the following core buzzwords.
So what can we learn from him? Should we now go to banking conferences and present them the DEX? Should we go to day trader conferences and present the DEX? Bitcoin Trading conferences? It is hard to define who our core audience is.
The BitShares Graphene code is actually a trading engine software for Exchanges. Poloniex, Bitfinex, Kraken are runing on Alphapoint or a selfbuilt software. They could switch to Graphene, but might loose control.
So who do we talk to? It is not the regular Java script coder, he is gone with Ethereum. Thats their play ground. Where is ours?
I would love to discuss our target group way more than we do. We have tons of projects on the line with BitShares Munich and we profit from a stabile feature set. Let us all continue to attract more businesses like OpenLedger and BitShares Munich, Compufeed, etc. to this great platform and increase volume.