The over riding theme here seems to be to try to generate some ideas on how we can make the bitshares token more valuable.
I disagree. While that's a nice bonus, I think it's more involved in that..
I agree that a rebrand could be helpful, and calling it simply DEX is a great way to hammer home what it is. BitShares was quite confusing.
I've been following Bitshares ever since AGS. I'm still confused, and I shouldn't need to spend a month learning and practicing how to use something properly.
As a DEX, at least at this stage, I get it.
Every wonder why Microsoft hides menus and settings behind an "ADVANCED" button or tab?
That's where other non DEX components should live. We should roll out as a DEX, do that well, and then after you get the network effect and popularity, you can say "by the way.... we also have these too..."
Microsoft Outlook to this day, is principally an e-mail program. Yes, it can do reminders, notes, calendars, etc, etc. But most people recognize it for it's main purpose.
Bitshares has a similar problem. We need it first and foremost to be a DEX and instantly recognized, and utilized this way.