Lack of marketing. Time to hire a professional agency?

[intelliguy]

Yes, marketing like one time twits by Justin Bieber with the word Bitshares and we' will hits the top 10.

Not really (even as a joke)

https://arstechnica.com/tech-policy/2017/11/sec-warns-that-celebrity-cryptocurrency-endorsements-may-be-illegal/

[joele]

Yes, marketing like one time twits by Justin Bieber with the word Bitshares and we' will hits the top 10.

[lakerta06]

Do bitshare holders benefit from hero?

The Billion Hero campaign is designed to promote the Hero token by raising awareness for bitshares.
Some time this summer Stan has locked 3,000,000 bts in a dedicated wallet, it was worth $1,000,000 back then. The campaign ends when this locked amount of bts worth $1 billion (thousandfold increase in price). So yeah, it benefits the bts holders a great deal.

This campaign has more chance to end much faster, when his $1000000 get margin called. Or did this already happen? o_0

lol. low knowledge with high self-esteem results in this type of pearls.

[intelliguy]

As long as we keep talking about this subject, everyone will take notice, and something will happen.

If it just flares up and dies, nothing will get done.

[mf-tzo]

I never thought I would say this but maybe bring back Brian Page? I din't like the way he left suddenly the community but he was a sweet talker.. Maybe if he comes back with specific worker proposal and specific goal and timeframe...Don't know if he is interested though since if he was he would have come by now..

[Ravid]

Do bitshare holders benefit from hero?

The Billion Hero campaign is designed to promote the Hero token by raising awareness for bitshares.
Some time this summer Stan has locked 3,000,000 bts in a dedicated wallet, it was worth $1,000,000 back then. The campaign ends when this locked amount of bts worth $1 billion (thousandfold increase in price). So yeah, it benefits the bts holders a great deal.

This campaign has more chance to end much faster, when his $1000000 get margin called. Or did this already happen? o_0

No, he locked up three million bts, not bitusd. Look up the billionherocampaign (or something like that) wallet

[yvv]

Do bitshare holders benefit from hero?

The Billion Hero campaign is designed to promote the Hero token by raising awareness for bitshares.
Some time this summer Stan has locked 3,000,000 bts in a dedicated wallet, it was worth $1,000,000 back then. The campaign ends when this locked amount of bts worth $1 billion (thousandfold increase in price). So yeah, it benefits the bts holders a great deal.

This campaign has more chance to end much faster, when his $1000000 get margin called. Or did this already happen? o_0

[intelliguy]

There is money sitting in the reserves to do marketing too.
All that needs to be done is deliver something, establish a reputation, then deploy a convincing worker proposal and get funds to go further.

The latest marketing trend seems to be paying "Influencers" on youtube with a following.

Every since youtube started lowering their payouts, and people are sick of seeing the pop up ads... it's only influencers that can make conversions into sales these days.

Similar with people running blogs and newsletters....  So any marketing team would be making use of influencers.

Dan Larimer use to be our influencer with his blog.  News Media would report on what he wrote.  We didn't replace him with that...

Glad to hear about the other marketing teams @nomoreheros7

[Ravid]

Do bitshare holders benefit from hero?

The Billion Hero campaign is designed to promote the Hero token by raising awareness for bitshares.
Some time this summer Stan has locked 3,000,000 bts in a dedicated wallet, it was worth $1,000,000 back then. The campaign ends when this locked amount of bts worth $1 billion (thousandfold increase in price). So yeah, it benefits the bts holders a great deal.

[nomoreheroes7]

Do bitshare holders benefit from hero?

Yes, minimum 1.75x the value of HERO is required to be "locked up" as BTS collateral. So basically every HERO that exists is backed up by approximately 2x the value in BTS, which is then locked and can't be sold. This creates a supply constraint that ultimately results in a higher price per BitShare.

[cryptkeeper]

Do bitshare holders benefit from hero?

[nomoreheroes7]

Digital launch, High Rise and the third one are working on the Hero campaign, which AFAIK is a private project, funded by Stan/cryptonomex, with no deadlines and progress updates. Stan stopped talking about it several weeks ago and nobody really knows if it is still on. I know that he doesn't owe me anything and I am in no position to demand reports and updates but it would be really helpful if he commented on this thread's topic

Agree, these guys aren't being all that transparent right now........but per Michael just a few days ago: "Don't worry, hero starting soon" 

It's coming.

[Ravid]

lol guys, BTS currently has FOUR, count them, FOUR professional marketing teams hired. Let's go through the list:

 - High Rise Elite Marketing
 - Digital Launch
 - "Then you should see the other third of our team...." - Stan, alluding to a THIRD marketing team
 - BTS Chinese marketing assault that's currently ongoing (Zicen and team "hired" by the blockchain)


So uhh....yea...things are about to get pretty hot and heavy up in here. Hope your bags are filled. 


(Source: https://steemit.com/bitshares/@Stan/behind-the-scenes-at-the-billion-hero-campaign)

Digital launch, High Rise and the third one are working on the Hero campaign, which AFAIK is a private project, funded by Stan/cryptonomex, with no deadlines and progress updates. Stan stopped talking about it several weeks ago and nobody really knows if it is still on. I know that he doesn't owe me anything and I am in no position to demand reports and updates but it would be really helpful if he commented on this thread's topic

[nomoreheroes7]

lol guys, BTS currently has FOUR, count them, FOUR professional marketing teams hired. Let's go through the list:

 - High Rise Elite Marketing
 - Digital Launch
 - "Then you should see the other third of our team...." - Stan, alluding to a THIRD marketing team
 - BTS Chinese marketing assault that's currently ongoing (Zicen and team "hired" by the blockchain)


So uhh....yea...things are about to get pretty hot and heavy up in here. Hope your bags are filled. 


(Source: https://steemit.com/bitshares/@Stan/behind-the-scenes-at-the-billion-hero-campaign)

[Ravid]

First and foremost we need to select a person/s that will manage this whole thing from our side. Someone needs to be in contact with the marketing team, answer their questions, approve strategies, set goals and decide on funding. Can it be a spokesperson job? Or do we want someone else? Deciding on what team to hire is easier IMO, just google "best marketing firm" and take what looks better.
Please don't let this topic die in here, marketing is desperately needed. There are still people who think that bitshares is a scam because bytemaster left. There are still people who have never heard about bts. A good chunk of crypto traders still think that expensive=better and "there is no better tech than bitcoin". Many more businesses could be building upon bitshares if they only knew about us. Current state HAVE to change if we don't want to silently die in the corner without anyone noticing.

[Crypto Kong]

Hi, I’m fairly new to bitshares, the only reason I even heard about it is because I was looking for a fund that tracked cryptos and stumbled upon bit twenty.

I agree more marketing is needed. We have a working product, we should be marketing it.


Sent from my iPhone using Tapatalk

[Ravid]

Bitshares need to stop marketing itself as "first decentralized", "fastest transactions", "control your private keys" and start promoting a dream or a positive emotion such as "easy steps to wealth that you control", "stop paying the banks and pay your self",  etc etc

I think this guy thinks in the right direction, reminds me of the apple's tv ad for the first mac.

I also think that Kevin Messerly should be paid for all the great PR he does on twitter

[doyoubit]

I agree, you can have the best product/service in the world but if no one knows about the product /service will fail.

Bitshares has a checkered history of paying for marketing and getting shafted but a worker proposal that is incentive based and a base fee should eliminate that.

Do you have a professional marketing team in mind?   

Bitshares need to stop marketing itself as "first decentralized", "fastest transactions", "control your private keys" and start promoting a dream or a positive emotion such as "easy steps to wealth that you control", "stop paying the banks and pay your self",  etc etc

[Ravid]

I thought bitshares already had a marketing team? Unless yall didn't get the memo.

As far as I know we only have the China team and the Stan's one, which works on the Hero campaign

[cryptkeeper]

I thought bitshares already had a marketing team? Unless yall didn't get the memo.

[binggo]

Something need to change, but no one want to chang.
I think this is a good idea to hire a professional agency to market Bitshares, let's more people know and use Bitshares, let's more developers creat applications with BTS, let more business place into BTS.

[bitstopia2049]

Would be also nice to get a comment from Stan on this whole situation and what's up with the billion hero campaign, and maybe also suggest the right marketing team for us

I agree..

since Stan has some hollywood connections..

why not take a chance and reach out to Ashton Kutcher....

He did a pretty good job for Airbnb...

A worker proposal should fund a contract for Kutcher to become a Bitshares promoter, evangelist,
I'm sure Stan could provide a 3 day crash course on the beauty and magnificence of BTS
with periodic refreshers.   I'm sure other ideas would emerge pretty quickly thereafter.

And everyone on the BTS richlist could throw a bonus his way into a dedicated multi-sig bitUSD account that would be
released and become his the day BTS reaches  $10 or more!

Godfather ?    O Godfather, Where Art Thou?  :-) 

[bitstopia2049]

It is not surprise, because most of people who read this forum (including myself) don't understand a crap in marketing. I guess, if you know how to do it, the best is just go ahead and do it.

I understand that..

Marketing is about delivering "feel good emotions" and "perceived trust" which is what investors thrive on.

Good technology like bitshares is about delivering "a stable, and reliable solution" which technogeeks thrive on.

Both technogeeks and investors need to participate together.  So if we're just delivering tech, but not good enough marketing, we need to improve.

Step 1: Have everyone realize this
Step 2: Create a worker proposal with a lead project person willing to take the responsibility of managing the project funds
Step 3: Approve the proposal
Step 4: Spend some money by paying marketers to encourage more money and more users to come into the system

The referral system is only one tiny part of what we need to do.

I read somewhere we have a bitshares foundation. I don't know who runs it, how many people are involved, or who funds them. None of that important information is on their website.

Step 2  should require a BONDED worker.....to guarantee performance and not just wasting the money on their "friends" marketing agency for a healthy kickback...there is too much corruption in the world to be naive about these things..

[intelliguy]

To put things into perspective on this topic (and it is ON TOPIC)

I wrote a steemit post about the overall situation that isn't specific to Bitshares, but all cryptocurrency:

(steemit links still do not work in SMF apparently, so you have to manually find intelliguy on steemit)

POST TITLE: "Blockchain conundrum. Good technology - OR good marketing. RARELY DO BOTH EXIST."

SUMMARY

Good technology - OR good marketing. RARELY DO BOTH EXIST IN A PROJECT

Bitshares has good technology.  If we focus on good marketing, we win this rat race

[Ravid]

Would be also nice to get a comment from Stan on this whole situation and what's up with the billion hero campaign, and maybe also suggest the right marketing team for us

[intelliguy]

It is not surprise, because most of people who read this forum (including myself) don't understand a crap in marketing. I guess, if you know how to do it, the best is just go ahead and do it.

I understand that..

Marketing is about delivering "feel good emotions" and "perceived trust" which is what investors thrive on.

Good technology like bitshares is about delivering "a stable, and reliable solution" which technogeeks thrive on.

Both technogeeks and investors need to participate together.  So if we're just delivering tech, but not good enough marketing, we need to improve.

Step 1: Have everyone realize this
Step 2: Create a worker proposal with a lead project person willing to take the responsibility of managing the project funds
Step 3: Approve the proposal
Step 4: Spend some money by paying marketers to encourage more money and more users to come into the system

The referral system is only one tiny part of what we need to do.

I read somewhere we have a bitshares foundation. I don't know who runs it, how many people are involved, or who funds them. None of that important information is on their website.

[yvv]

I talked about it in the "marketing efforts" thread, but it wasn't taken too seriously.
At least we have some marketing in China now

Thanks for coming back to say something.

It's too easy to just let a few people hash it out, read the forums, and contribute nothing.

It gives the illusion that it's only 3 or 4 people concerned.  If you are reading this and have said nothing so far, please reply to this thread.

It is not surprise, because most of people who read this forum (including myself) don't understand a crap in marketing. I guess, if you know how to do it, the best is just go ahead and do it.

[intelliguy]

I talked about it in the "marketing efforts" thread, but it wasn't taken too seriously.
At least we have some marketing in China now

Thanks for coming back to say something.

It's too easy to just let a few people hash it out, read the forums, and contribute nothing.

It gives the illusion that it's only 3 or 4 people concerned.  If you are reading this and have said nothing so far, please reply to this thread.

[Ravid]

I talked about it in the "marketing efforts" thread, but it wasn't taken too seriously.
At least we have some marketing in China now

[intelliguy]

waves is a very bad example. they're lying and misleading their idiot investors at every possible chance.

if that's your understanding of professional marketing, I must refuse the idea.

That is true in my opinion (I researched Waves, I don't like them either, and something is fishy about them. I could elaborate more.. but let's stick on topic.)

...but the only reason Waves is afloat is because of marketing.

Look at what Waves offers its employees for benefits:

— Full-time work in the office next to Kropotkinskaya metro station
 — Flexible schedule
 — Competitive salary higher than average on market
 — Free English and Chinese classes
 — Free coffee and cookies

Why English and Chinese?  So their developers can talk to investors and show up at tradeshows "for marketing".

Now imagine Bitshares, with solid technology + professional marketing via a professional agency. Having both benefit us, we'd skyrocket in growth and adoption.

One of the hardest things in this industry is for developers and crypto users to realize their limits. Crypto-technically adept people in general have too much ego and can't spot their own faults.  This is human nature (otherwise we'd be flawless with our thinking).

Refusing my idea of marketing because you don't like waves isn't an appropriate reason to not consider the issue.

My comment to that person on steemit was this:

Code: [Select]

To be really fair though... Bitshares has plenty of marketing, but it could use more.
..and when I said that, I was thinking of @Stan at the time.

[fav]

waves is a very bad example. they're lying and misleading their idiot investors at every possible chance.

if that's your understanding of professional marketing, I must refuse the idea.

[intelliguy]

This post is about marketing Bitshares, but I want to explain something first:

* Wavesplatform highered a professional agency as their CMO / Chief Marketing Officer
* Alexandra Pestretsova is a business owner of that agency, and you can read about her here

Someone replied to me on steemit recently, and their comment deserves attention:

The reason bitshares isn't well known and isn't growing rapidly is because of lack of marketing.

The reason most businesses fail is because a lack of marketing.

Bitshares doesn't need tech geeks, crypto investors or developers opinions about marketing, bitshares needs professional marketing. Period. I see this time and time again with failed businesses, failed products, failed events and failed services all over the place. To ignore marketing is the biggest mistake a project can make.

Build it and they will come attitudes are just asking for stagnation and failure. They will not come unless it's marketed