First and foremost we need to select a person/s that will manage this whole thing from our side. Someone needs to be in contact with the marketing team, answer their questions, approve strategies, set goals and decide on funding. Can it be a spokesperson job? Or do we want someone else? Deciding on what team to hire is easier IMO, just google "best marketing firm" and take what looks better.
Please don't let this topic die in here, marketing is desperately needed. There are still people who think that bitshares is a scam because bytemaster left. There are still people who have never heard about bts. A good chunk of crypto traders still think that expensive=better and "there is no better tech than bitcoin". Many more businesses could be building upon bitshares if they only knew about us. Current state HAVE to change if we don't want to silently die in the corner without anyone noticing.