Poll

What should Keyhotee be re-branded as?

BitMail (BitMail ID)
8 (8.7%)
BitKey (BitKey ID)
25 (27.2%)
KeyMail (Key ID)
15 (16.3%)
Leave it alone!
38 (41.3%)
Something else.
6 (6.5%)

Total Members Voted: 85

Author Topic: Keyhotee Rebranding - BitMail / BitKey / KeyMail / KeyID  (Read 30702 times)

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Offline liondani

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Good news! We have a new member on Invictus Innovations.
It is a matter of time to see the new Ultra DACs...





what do you think about... our

duckstein Id

or

duckstein Key
« Last Edit: April 07, 2014, 03:54:34 am by liondani »

Offline Empirical1

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duck id  (and we don't forget Larimers DAC idea)
 
think about it!
Its all included...

crypto meaning  (DAC Idea) and not only
unique
easy to use: give me your duck id
nobody forget it, easy to remember
logo friendly
doge effect on community and widespread adoption
name are catchy and fun

and going one step further why dont use the duck for all DACs

bitshares X duck
bitshares ME duck
DNS duck
VOICE duck
MAS duck :)
MUSIC duck (see logo example)
VEGAS duck
whatever duck







 +5%

'Bitshares X Duck' still under construction... 




Offline WildWex

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Wasn't Gmail originally BitMail?   Probably not the best choice.
https://web.archive.org/web/20100304045911/http://www.bitmail.com/


BitMail sounds nice indeed, I do like the name Keyhotee but I agree it might be difficult to market and it doesn't say anything about what it does, but then again so doesn't Firefox, Chrome and Skype.

Well  +5% for BitMail anyways!

bitbro

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That duck idea is potentially brilliant. If I were part of Invictus, I would consider that worthy of a very serious discussion, very soon, because it brands the whole suite and the DAC word itself in a way that is cute but not offensive. Marketing Department, how about a little market research on which of these ideas resonates best with the target crowd? Stand outside a Starbucks and offer a coffee coupon to anyone who tells you which of these names they like best?

+5%


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bitbro

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Nobody will stop DACs
http://youtu.be/Ovfs-kBNLMo

Like this example, the duck idea would go viral


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Offline liondani

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« Last Edit: April 04, 2014, 10:25:15 pm by liondani »

sumantso

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Decent suggestion, but I will pass on this. Donkey has too much of a negative connotation.

That Duck is a genius left field idea, though.  *Paging Brian*

Offline donkeypong

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Thoughtful of you. But I actually like Keyhotee better than the donkey. To me, donkeys have an aura of silliness, maybe bordering on a joke. The "duck" terms work better in my mind because it's phonetically similar to DAC. I think it could result in a lighthearted explanation for what a DAC is...and if people started calling them ducks, that wouldn't be so bad.
« Last Edit: April 04, 2014, 10:55:59 pm by donkeypong »

Offline hadrian

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The duck idea is good in that it can be applied across the board with DACs.

"donKEY ID" is still my suggestion. I don't think it's as stupid as I first thought in a previous post.

"donKEY ID" sounds very much like "Don Quixote" (from whom Keyhotee derives it's name).
Just try saying the two aloud.

donKEY ID is easy to remember, it's two syllables, it contains the "key" element, it's logo friendly, it sounds like Don Quixote...

I've not thought much about how to arrange the upper and lower case lettering though.

Will the name appeal to the owner of the previous post - donkeypong!?

« Last Edit: April 03, 2014, 07:29:15 pm by Hadrian »
https://metaexchange.info | Bitcoin<->Altcoin exchange | Instant | Safe | Low spreads

Offline donkeypong

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That duck idea is potentially brilliant. If I were part of Invictus, I would consider that worthy of a very serious discussion, very soon, because it brands the whole suite and the DAC word itself in a way that is cute but not offensive. Marketing Department, how about a little market research on which of these ideas resonates best with the target crowd? Stand outside a Starbucks and offer a coffee coupon to anyone who tells you which of these names they like best?

Offline mint chocolate chip

Its just my opinion that voting on can't produce excellence because the voters are informed at different levels about different topics

You are correct, however, this is exactly the point of the exercise - what does the average Joe (defined as not a developer) feel/think about the branding?

My initial experience was not positive and I thought it something the community should explore.

The uniqueness and non-bitness of Keyhotee are huge strengths.

But I just can't get past the third syllable.

The vast majority of successful/breakthrough branding campaigns used two syllables - we really can't afford to ignore this.

It's worth noting that Microsoft, Amazon, Toyota and McDonald's have somehow overcome the third syllable.


'duck, duck, break loose'
« Last Edit: April 03, 2014, 08:57:40 am by currencydebt »

Offline oldman

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Its just my opinion that voting on can't produce excellence because the voters are informed at different levels about different topics

You are correct, however, this is exactly the point of the exercise - what does the average Joe (defined as not a developer) feel/think about the branding?

My initial experience was not positive and I thought it something the community should explore.

The uniqueness and non-bitness of Keyhotee are huge strengths.

But I just can't get past the third syllable.

The vast majority of successful/breakthrough branding campaigns used two syllables - we really can't afford to ignore this.

bitbro

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duck id  (and we don't forget Larimers DAC idea)
 
think about it!
Its all included...

crypto meaning  (DAC Idea) and not only
unique
easy to use: give me your duck id
nobody forget it, easy to remember
logo friendly
doge effect on community and widespread adoption
name are catchy and fun

and going one step further why dont use the duck for all DACs

bitshares X duck
bitshares ME duck
DNS duck
VOICE duck
MAS duck :)
MUSIC duck (see logo example)
VEGAS duck
whatever duck








This is actually out of the box genius


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Offline liondani

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