Poll

What should Keyhotee be re-branded as?

BitMail (BitMail ID)
8 (8.7%)
BitKey (BitKey ID)
25 (27.2%)
KeyMail (Key ID)
15 (16.3%)
Leave it alone!
38 (41.3%)
Something else.
6 (6.5%)

Total Members Voted: 87

Author Topic: Keyhotee Rebranding - BitMail / BitKey / KeyMail / KeyID  (Read 9316 times)

0 Members and 1 Guest are viewing this topic.

Offline oldman

  • Hero Member
  • *****
  • Posts: 556
    • View Profile
Re: Keyhotee Rebranding - BitMail / BitKey / KeyMail / KeyID
« Reply #45 on: March 25, 2014, 08:38:46 pm »
The issue of alienating non-native English speakers is a real concern. The majority of the global population falls into this category.

This issue may be further exacerbated by the extra syllable; try pronouncing a three-syllable word in Spanish/French/Mandarin and then compare with a one or two syllable word.

Which word do you favour?


Offline oldman

  • Hero Member
  • *****
  • Posts: 556
    • View Profile
Re: Keyhotee Rebranding - BitMail / BitKey / KeyMail / KeyID
« Reply #46 on: March 25, 2014, 08:41:35 pm »
Keyhotee as the platform/protocol and individual child services (keyID, keyMail, keyWallet, keyMessage) is interesting.

One could easily imagine users asking "What's your key?" in much the same way as users now ask "Did you google it?".

Market as the 'key' to a secure/private/trusted space.

Offline speedy

  • Hero Member
  • *****
  • Posts: 1160
    • View Profile
  • BitShares: speedy
Re: Keyhotee Rebranding - BitMail / BitKey / KeyMail / KeyID
« Reply #47 on: March 25, 2014, 10:04:14 pm »
I respectfully submit the Keyhotee moniker is inadequate and may hinder widespread adoption.
...

Im glad someone has raised this issue - I was about to raise this as well.

Here is a list of communication networks that are extremely popular:

-Twitter
-Skype
-Whatsapp
-Facebook

Now here is a list of communication networks that only techies have heard of:

-Bitmessage
-Torchat

Ignoring the fact that the second list require users to share hashes of public keys, there is another pattern there - successful product names are catchy, don't include techy jargon, and can often be used as a verb. I would assert that Keyhotee is NOT catchy, and is borderline jargon. Whilst you can say "Skype/Tweet me", the phrase "send me a Keyhotee" is never going to catch on.

I dont want to have to go around my family evangelizing a product with the word "Bit" in the name either - its extremely geeky, and most people are not interested in the technology, they are interested in the social experience. For a communication system to actually get any momentum, the branding is just as important as the technology.
« Last Edit: March 25, 2014, 11:12:24 pm by trader »

Offline CLains

  • Hero Member
  • *****
  • Posts: 2610
    • View Profile
  • BitShares: clains
Re: Keyhotee Rebranding - BitMail / BitKey / KeyMail / KeyID
« Reply #48 on: March 25, 2014, 11:40:37 pm »
Good points by trader, more than five percentage points to him.

Offline santaclause102

  • Hero Member
  • *****
  • Posts: 2487
    • View Profile
Re: Keyhotee Rebranding - BitMail / BitKey / KeyMail / KeyID
« Reply #49 on: March 26, 2014, 12:33:00 am »
I respectfully submit the Keyhotee moniker is inadequate and may hinder widespread adoption.
...

Im glad someone has raised this issue - I was about to raise this as well.

Here is a list of communication networks that are extremely popular:

-Twitter
-Skype
-Whatsapp
-Facebook

Now here is a list of communication networks that only techies have heard of:

-Bitmessage
-Torchat

Ignoring the fact that the second list require users to share hashes of public keys, there is another pattern there - successful product names are catchy, don't include techy jargon, and can often be used as a verb. I would assert that Keyhotee is NOT catchy, and is borderline jargon. Whilst you can say "Skype/Tweet me", the phrase "send me a Keyhotee" is never going to catch on.

I dont want to have to go around my family evangelizing a product with the word "Bit" in the name either - its extremely geeky, and most people are not interested in the technology, they are interested in the social experience. For a communication system to actually get any momentum, the branding is just as important as the technology.

True good points. But the suggestions are so generic and also doent follow the patern you named. The suggestions are made up of two generic words. Skype etc. are newly made up words. And I think Keyhotee is very catchy and distinct. And the referrence to Quixote is great to make marketing stories out of it in NSA times...
Maybe there are other suggestions which keep the advantages and improve on length (Keyhotee has 3 syllables which also makes it hard to use as a verb), "verb-alizing" qualities etc.

Whatsapp and Facebook are not used as verbs by the way....

Offline Agent86

  • Sr. Member
  • ****
  • Posts: 471
  • BTSX: agent86
    • View Profile
Re: Keyhotee Rebranding - BitMail / BitKey / KeyMail / KeyID
« Reply #50 on: March 26, 2014, 12:54:55 am »
What about something like "Privee" (pronounced like the word privy - has the connotation of information you only share with those who should have it)

In any case I think if we were to switch names it should be something that people REALLY like and a clear consensus emerges. The community seems open to considering a new name (with keyhotee being the code name during development) but it would need to be something special that captures people's imagination and everyone gravitates to it, not just "BitMail."  There are big costs to making a switch, it needs to be marketed and a lot of people like keyhotee; at some point you have to stick to something.  So if you don't like the name, think of something that really captures people and gets a lot of support, gets people excited, get creative, think outside the box.  I don't think we should make a change if there is a large split in opinion.

Offline santaclause102

  • Hero Member
  • *****
  • Posts: 2487
    • View Profile
Re: Keyhotee Rebranding - BitMail / BitKey / KeyMail / KeyID
« Reply #51 on: March 26, 2014, 01:10:55 am »
What about something like "Privee" (pronounced like the word privy - has the connotation of information you only share with those who should have it)

In any case I think if we were to switch names it should be something that people REALLY like and a clear consensus emerges. The community seems open to considering a new name (with keyhotee being the code name during development) but it would need to be something special that captures people's imagination and everyone gravitates to it, not just "BitMail."  There are big costs to making a switch, it needs to be marketed and a lot of people like keyhotee; at some point you have to stick to something.  So if you don't like the name, think of something that really captures people and gets a lot of support, gets people excited, get creative, think outside the box.  I don't think we should make a change if there is a large split in opinion.

 +5%

Offline bitbadger

  • Full Member
  • ***
  • Posts: 95
    • View Profile
Re: Keyhotee Rebranding - BitMail / BitKey / KeyMail / KeyID
« Reply #52 on: March 26, 2014, 01:29:49 am »
I agree, I think that Keyhotee will never catch on with that name.  It's quite off-putting (you really have to think about how to pronounce it -- I think that most people would pronounce the middle syllable "hot" and not be able to make the connection with Don Quixote) and I actually think of Don Quixote in a negative light as well.  "Tilting at windmills" is generally a negative phrase.  I haven't said anything so far because I know how nerds love their puns.  (Don't stone me, I'm a nerd too!)

I think that the "can it be used as a verb" thing is important.  In a perfect world, I would choose "Keyper", "Keypr", "Keepr", or something like that.  It seems that all of those domain names are taken.  We need some short verb that at least kinda makes sense to use with "Key".  Keyfixer/Keyfixr?  KeyHopper?  Keydigger?  KeyZapper?  KeypTabs?  KeypMe?
Pei5BrnEUqcCuUdffNZmBPL3rg6duj3vnU

Offline Agent86

  • Sr. Member
  • ****
  • Posts: 471
  • BTSX: agent86
    • View Profile
Re: Keyhotee Rebranding - BitMail / BitKey / KeyMail / KeyID
« Reply #53 on: March 26, 2014, 02:02:29 am »
I agree, I think that Keyhotee will never catch on with that name.  It's quite off-putting (you really have to think about how to pronounce it -- I think that most people would pronounce the middle syllable "hot" and not be able to make the connection with Don Quixote) and I actually think of Don Quixote in a negative light as well.  "Tilting at windmills" is generally a negative phrase.  I haven't said anything so far because I know how nerds love their puns.  (Don't stone me, I'm a nerd too!)

I think that the "can it be used as a verb" thing is important.  In a perfect world, I would choose "Keyper", "Keypr", "Keepr", or something like that.  It seems that all of those domain names are taken.  We need some short verb that at least kinda makes sense to use with "Key".  Keyfixer/Keyfixr?  KeyHopper?  Keydigger?  KeyZapper?  KeypTabs?  KeypMe?

I think people would end up associating the name Keyhotee with the product Keyhotee and little else and it would not preclude it from being successful.  So if people like the product, they will come to like the name.  "Yahoo" doesn't have any good connotations; look up the definition.

The definitions for yahoo I found:
a rude, noisy, or violent person
a boorish, crass, or stupid person
« Last Edit: March 26, 2014, 02:04:34 am by Agent86 »

Offline bitbadger

  • Full Member
  • ***
  • Posts: 95
    • View Profile
Re: Keyhotee Rebranding - BitMail / BitKey / KeyMail / KeyID
« Reply #54 on: March 26, 2014, 02:24:59 am »
I agree, I think that Keyhotee will never catch on with that name.  It's quite off-putting (you really have to think about how to pronounce it -- I think that most people would pronounce the middle syllable "hot" and not be able to make the connection with Don Quixote) and I actually think of Don Quixote in a negative light as well.  "Tilting at windmills" is generally a negative phrase.  I haven't said anything so far because I know how nerds love their puns.  (Don't stone me, I'm a nerd too!)

I think that the "can it be used as a verb" thing is important.  In a perfect world, I would choose "Keyper", "Keypr", "Keepr", or something like that.  It seems that all of those domain names are taken.  We need some short verb that at least kinda makes sense to use with "Key".  Keyfixer/Keyfixr?  KeyHopper?  Keydigger?  KeyZapper?  KeypTabs?  KeypMe?

I think people would end up associating the name Keyhotee with the product Keyhotee and little else and it would not preclude it from being successful.  So if people like the product, they will come to like the name.  "Yahoo" doesn't have any good connotations; look up the definition.

The definitions for yahoo I found:
a rude, noisy, or violent person
a boorish, crass, or stupid person

It is also something that you shout when you're having fun, which I think is most Americans' first thought when hearing it.  Plus it is 2 syllables and hard to mispronounce.

I would wager that 50% of Americans couldn't tell you anything about Don Quixote or how to pronounce his name.
Pei5BrnEUqcCuUdffNZmBPL3rg6duj3vnU

Offline Agent86

  • Sr. Member
  • ****
  • Posts: 471
  • BTSX: agent86
    • View Profile
Re: Keyhotee Rebranding - BitMail / BitKey / KeyMail / KeyID
« Reply #55 on: March 26, 2014, 09:20:08 am »
I agree, I think that Keyhotee will never catch on with that name.  It's quite off-putting (you really have to think about how to pronounce it -- I think that most people would pronounce the middle syllable "hot" and not be able to make the connection with Don Quixote)

Another option is we could drop the "h".  Just have Keyotee. I think I may prefer this.  It looks like there was some mom and pop business in texas that may not be in business anymore with the name Keyotee, the business owner seems to be using www.keyotee.com as a family webpage... It might not cost too much to buy it.

My best complete new name idea is Privee

PriveeMail
PriveeName = Keyhotee ID

(I think your idea of Keyper is better than other suggestions with bit, but as you said, it already has a little use and may be hard to get domain names)
« Last Edit: March 26, 2014, 10:07:24 am by Agent86 »

Offline santaclause102

  • Hero Member
  • *****
  • Posts: 2487
    • View Profile
Re: Keyhotee Rebranding - BitMail / BitKey / KeyMail / KeyID
« Reply #56 on: March 26, 2014, 02:49:18 pm »
Are all domains .com .info .org etc. taken for  "Keyper", "Keypr", "Keepr" ? Cause I like that... :) I find Keypr the best of those three. Undecided aginst Keyhotee...
We can just use a domain from the BTS DNS service...

Offline Stan

  • Hero Member
  • *****
  • Posts: 2868
  • You need to think BIGGER, Pinky...
    • View Profile
    • Cryptonomex
  • BitShares: Stan
Re: Keyhotee Rebranding - BitMail / BitKey / KeyMail / KeyID
« Reply #57 on: March 26, 2014, 04:19:58 pm »
How about this for a simple solution?

There are lots of examples where the same product is marketed under different names to reach different demographics.

Dodge and Plymouth produced the Neon and the Colt
Plymouth and Chrysler produced the Voyager
Pontiac and Ferrari did the GTO
Nissan Quest and Mercury Villager were essentially identical.

So we could release Keyhotee in many different flavors, named to gain traction in different markets:

Keyhotee 屠龙
Keyhotee Drachentöter
Keyhotee драконов
Keyhotee קוטל הדרקונים
Keyhotee δρακοντοκτόνος
Keyhotee ドラゴンスレイヤー
Keyhotee smokow

Interestingly, half the languages I checked used the same exact word:  dragonslayer!


Anything said on these forums does not constitute an intent to create a legal obligation or contract of any kind.   These are merely my opinions which I reserve the right to change at any time.

38PTSWarrior

  • Guest
Re: Keyhotee Rebranding - BitMail / BitKey / KeyMail / KeyID
« Reply #58 on: March 26, 2014, 04:28:48 pm »
Everyone went to gmail because they made a difference with offering a lot of space "1GB and rising" while others only had 12mb or deleted everything after 3 or so months of not signing in (that's how I lost my many year old Hotmail account..). The name of the service is not so important. It is important that the features are all there. Like when you search in Wikipedia for a comparison of BitTorrent clients http://en.wikipedia.org/wiki/Comparison_of_BitTorrent_clients you will see some clients where everything is green. Keyhotee must also have all fields green. Then the people (at least me) want it. Green is beautiful ;) 

38PTSWarrior

  • Guest
Re: Keyhotee Rebranding - BitMail / BitKey / KeyMail / KeyID
« Reply #59 on: March 26, 2014, 04:34:00 pm »
How about this for a simple solution?

There are lots of examples where the same product is marketed under different names to reach different demographics.

Dodge and Plymouth produced the Neon and the Colt
Plymouth and Chrysler produced the Voyager
Pontiac and Ferrari did the GTO
Nissan Quest and Mercury Villager were essentially identical.

So we could release Keyhotee in many different flavors, named to gain traction in different markets:

Keyhotee 屠龙
Keyhotee Drachentöter
Keyhotee драконов
Keyhotee קוטל הדרקונים
Keyhotee δρακοντοκτόνος
Keyhotee ドラゴンスレイヤー
Keyhotee smokow

Interestingly, half the languages I checked used the same exact word:  dragonslayer!

Good idea Stan!