BTS could rise a lot (hundreds of percent like FCT, MAID, ETH, and NEM have done recently), if a couple factors happen:
1) We need a big adoption story. Getting adopted by some bank, company, etc in a significant way, similar to the Factom and NEM stories recently. Getting major coins like Storj or Bitcrystals onto our chain would be good too. (Also, we should really get on Azure).
2) Early whale dumping stops. Either they run out, or they see the adoption story and decide to hang onto BTS instead of dumping it. If item #1 happened, there would probably enough investors buying as a result that even if the whale duping continued, they would run out, and then we could rise.
If this occurs, we go up there with Factom and Maid in market cap pretty fast, and maybe even higher, given that Bitshares has a history and has been at 100M in the past.