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Messages - oldman

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541
KeyID / Re: TLD
« on: March 25, 2014, 08:50:17 pm »
.p2p is the right message, but awkward on the tongue and somewhat difficult to type.

Is .dcn assigned? .decentralized also sends the right message.

.dac and .bts are too limiting.


542
Keyhotee as the platform/protocol and individual child services (keyID, keyMail, keyWallet, keyMessage) is interesting.

One could easily imagine users asking "What's your key?" in much the same way as users now ask "Did you google it?".

Market as the 'key' to a secure/private/trusted space.

543
The issue of alienating non-native English speakers is a real concern. The majority of the global population falls into this category.

This issue may be further exacerbated by the extra syllable; try pronouncing a three-syllable word in Spanish/French/Mandarin and then compare with a one or two syllable word.

Which word do you favour?


544
General Discussion / Re: Dividends?
« on: March 25, 2014, 02:22:16 am »
As Bitshares are destroyed and the total trends to zero there will need to be a reset/split at some point.

Splitting on a monthly basis would mirror the monthly dividend payouts most investors are familiar with.

The psychological value of consistent monthly 'payouts' is enormous - both individual and institutional investors place great value on payment consistency ie. dividend aristocrats and are willing to pay a premium for equities with long histories of uninterrupted payouts.

An increasing percentage is mathematically elegant but does not provide investors with tangible 'spendable' income, ie. fungible value. This is what most investors expect when dividends are marketed.

Honestly, if Invictus markets a '5% dividend' and investors show up to find a percentage 'tracker' there will be a sense of being duped. It's human nature.

I agree with dividends-by-destruction 100%, however, I think there is an opportunity to have the cake and eat it too.

Destroy continuously and split monthly. Best of both worlds.

545
Keyhotee / Re: Keyhotee - Rebranding
« on: March 24, 2014, 08:40:39 pm »
BitKey is interesting; a great allegory for unlocking access to a secure space:

Keyhotee ----> BitKey

Keyhotee ID ----> BitKey ID.


I think KeyMail and KeyID are catchy:

Keyhotee ----> KeyMail

Keyhotee ID ----> KeyID


That said, my vote still runs with bit-something. There is just too much momentum/value in attaching to the bit-space.


546
Keyhotee / Re: Keyhotee - Rebranding
« on: March 24, 2014, 07:23:07 pm »
That is the heart of the matter - is it wise to strike off in a new direction when the target market is just building a comfort level with 'bit'?

Bitcoin and BitShares are rapidly becoming the face of a very powerful movement.

Do we alienate the communication package from this momentum? Or do we leverage it?

The reference to Quixote... I agree it is neat, however, I sincerely doubt the vast majority are going to pick up on this. And if they do I'm not sure it has any marketing value.

Also, China and the rest of the world.

Keyhotee/Quixote does not translate well nor convey a consistent/meaningful message to the international audience.

We have to remember the target audience is global.

547
Keyhotee / Keyhotee Rebranding - BitMail / BitKey / KeyMail / KeyID
« on: March 24, 2014, 07:08:05 pm »
I respectfully submit the Keyhotee moniker is inadequate and may hinder widespread adoption.

First issue: too many syllables.

If you look at the most successful tech branding campaigns of the 21st century you will find convergence at two syllables:

Google
Facebook
Apple (to wit - iPhone/iTunes)

There is likely psychology and good reasoning behind this, but bottom line is people seem to identify with two-syllable tech branding. Proof is in the pudding.


Second issue: not connected with the bit-space.

My recent experience as an 'average Joe' just learning about the Invictus project was frustrating when it came to Keyhotee. I had a hell of time figuring out what Keyhotee is.

I can tell you with 100% certainty that the Keyhotee branding does not resonate with the target audience, and moreover, is a bit off-putting. It looks like antivirus software from the 90's.

The phonetics and logo create a disconnect with the 'bit' ecosystem that alienate the project from the crypto/decentralization movement.

Apologies for being harsh, but I do feel strongly about this. The technology is incredible, game-changing, needed.


So what to do?

Treat Keyhotee as a code-name, similar to what Intel/Microsoft/others do pre-release, and then re-brand on launch.

Re-brand to what? Anything with 'bit' in it. The obvious candidate being BitMail (bMail? bitMail? bitmail?).

The unavoidable association will be with gmail, which is highly desirable as it will accelerate adoption. Think gmail minus Google plus crypto.

Association with a familiar, mature and widely adopted brand/product will massively lower the entry barriers for adoption.

Moreover, the bit-space is rapidly becoming recognized as next-gen, secure, decentralized, private, etc.

BitMail leverages both spaces in two syllables.

Imagine you are average Joe and someone is pushing a new email client: you can choose to download and install Keyhotee or bitMail. Which one do you pick?

For consideration.






548
KeyID / Re: TLD discussion
« on: March 23, 2014, 03:17:43 am »
Let's ask ourselves what the heart and soul of this movement is:

.dcn

Decentralization in all things.

Seeing .dcn would send a powerful message: "This is secure, safe, trusted. No gov/banks/big corp here."

Added bonus, "something-dot-dcn" rolls off the tongue rather nicely. :)


549
General Discussion / Re: Bitshares Lending DAC
« on: March 22, 2014, 05:55:22 am »
P2P lending has experienced tremendous success when introduced to localized markets.

Global P2P lending would be exponentially larger. Have a quick look at the global market cap of various credit instruments.

Keyhotee and a modified implementation of the Bitshares X DAC would be an ideal platform.

Only a small fraction of the global population has the capital and knowledge to invest in something like Bitshares or other crypto-assets.

Now... how many people need to borrow money? How about businesses?

Would greatly appreciate the Invictus team weighing in on this.

Perhaps there is a moral opposition to creating a decentralized credit market? Credit is without doubt the dark side finance.

However, in terms of creating value for shareholders there is really nothing that compares.

After all... http://en.wikipedia.org/wiki/History_of_banking

Banking = lending = profit.







550
What goes up, comes down. A chart of the S&P 500 index over the last hundred years is instructive. Heck, last 20 years.

The point is a marketing imperative: Bitshares offers a viable alternative to traditional yield-based investments that is safe, secure, accessible and not tainted by gov/banks/Wall Street/big industry.

The drawing power of this message cannot be understated.

When, not if, the equity markets take a dive people will seek safe harbours.

My suggestion is to make creating an on-ramp for these investors a central part of the Bitshares marketing strategy.

Play up the corruption, market manipulation, crony-ism.  Present Bitshares as fair, open, transparent, honest, simple, accessible.

Bitshares is taking control of your money/income/savings. Trusting each other rather than Big Brother.

Investing for the people, by the people.

551
General Discussion / Bitshares Lending DAC
« on: March 21, 2014, 06:09:22 am »
A DAC for P2P lending of BitAssets/Cryptoanything would completely revolutionize global finance.

Micro loans to mortgages to trading margin to business loans.

Credit rating linked to Keyhotee ID.

Automatic transfer of collateral on delinquent debts.

DAC takes a cut of every loan.

Global. Decentralized.

The profit would be staggering.

Any thoughts?

 There seems to be a lot of focus on gaming, music, etc.

Perhaps basic financial services should be addressed prior to the more glamorous sectors?

552
General Discussion / Re: Dividends?
« on: March 21, 2014, 05:55:55 am »
For the sake of the average Joe (of which I am one) please help me run through the math:


I initially hold 4000 BTS and there are 4,000,000 total BTS:

(4000 / 4,000,000) * 100 = 0.1% of total BTS.


At some later point transactions have destroyed 2,000,000 BTS and there are now only 2,000,000 total BTS:

(4000 / 2,000,000) * 100 = 0.2% of total BTS


A 2:1 forward split is implemented, granting shareholders one BTS for each BTS held:

4000 BTS (original holding) + 4000 BTS (granted by split) = 8000 BTS.


The post-split total number of BTS has now increased to 4,000,000:

(8000 / 4,000,000) * 100 = 0.2% of total BTS


Thus the 'dividend' is paid to the shareholder: holdings increase from 4000 BTS to 8000 BTS or alternatively from 0.1% to 0.2% of total market share.

BTS is saved from death by zero.


Assuming the foregoing is correct I have the following questions:

1. What is the mechanism for the split? Does the Bitshares X DAC create/distribute the BTS?

2. Can the splits occur on a daily/biweekly/monthly cycle? This would be extremely desirable in terms of investor familiarity and adoption.


Thank you for your help - I think this an extremely important concept but also a potential stumbling block.

It will be crucial for marketing to communicate the dividend mechanism clearly and simply.





553
Equity markets are headed for a historic bust; equities will sell off and investors will move to cash, precious metals and low-risk debt.

There will be an enormous opportunity to market Bitshares as a safe haven, a store of wealth and a source of income - particularly if yield is superior to debt.

There is great discontent with the Wall Street/banking complex... but also no alternative for investors that need a reasonable yield/ROI.

I'm not talking about institutional investors per se, but the individual investors; boomers, 30 somethings, etc.

The Bitshares intro video is excellent and production values could be leveraged to create a powerful message:

"You don't need Wall Street, you don't need Big Banks. Bitshares are investments for the people, by the people."

Market Bitshares as an open, honest, transparent alternative to the corrupt, wealth stealing crony-capitalism that currently enjoys a monopoly on people's savings.

Perhaps a bit premature, but something to keep in mind as the marketing strategy is developed.

554
General Discussion / Re: Bitshare roughly estimated at $100
« on: March 21, 2014, 04:45:10 am »
If BTS can provide a decent yield (5%) the market cap will run into the hundreds of billions in short order.

Do not forget the largest and most liquid population of investors - baby boomers - are absolutely desperate for yield, and that desperation is only going to increase in the coming years.

Rates on debt are a joke, counterparty risk with gov debt is growing, and equity markets are on life support.

When the music stops and investors go risk-off, BTS could be a highly attractive investment option.

The hot money comes hard and fast... hope we're ready for it.

555
General Discussion / Re: Intro Video Sneak Peek
« on: March 21, 2014, 04:21:58 am »
Fantastic video! Clean, concise, *friendly*.

Common appeal is sorely lacking in much of the current crypto-marketing - the space is inherently elitist and favours a relatively young and techno-savvy crowd.

You simply cannot underestimate the drawing power of making the average Joe feel adequate, welcome, wanted.

Excellent work!

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