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« on: November 23, 2015, 04:10:46 am »
Hello everyone!
First off, I'd like to suggest everyone follow PeerTracks on Facebook and/or Twitter for relevant articles, recent interviews and extra info regarding the space we are entering.
Second, if anyone wants to help, contact everyone you know in the crypto world and see if they can assist in getting MUSE listed on different exchanges. The more exchanges we are on, the better.
OK now for the update!
As you know, this whole thing started as a music project. As time went by, everyone realized the UIAs (to get discovered, create and engage a fan base) concept was general enough to be applied to the entire entertainment industry.
So PeerTracks was to be the core, and then we would branch out to all other spheres. That was the wrong way to go about it since the music industry is one of the most hectic places ever (especially for start ups!)
The proper strategy is to have a GENERAL platform for anyone to get discovered, create and engage a fan base by creating and selling his UIA. Musician or not!
The music part is a branch or a sub-section of the bigger picture.
Think of Facebook or Twitter for example it's for everyone, not merely Athletes or actors, but literally anyone. In our case, the general platform will be for anyone that has or wants to engage a fan base now or down the line. A new tool for a new age.
So we will be able to launch a clean and already scalable platform where anyone in the entertainment industry can create his UIA right there on MUSE -- not a test network but MUSE itself.
This means we can start getting users on board the system and trading around the UIAs on MUSE before the music app (with all the legal complexities that come with this wonderful industry!) is even out.
Keep in mind we will be onboarding non-crypto users into MUSE. Meaning we aren't fetching these users from other crypto communities and getting them to try out this new blockchain instead of that one. No, we are getting fresh blood. People that are just big fans of star X.
Our Beachhead market is still the music industry through PeerTracks of course. That industry is hurting and it is ripe for MUSE.
Advantages of this roll out strategy are as follows.
-We already have pretty much everything in place! Does not require all the music specific features
-We can get UIAs into peoples wallets and traffic on MUSE
-This stage requires no muse_USD (or it's deep market and stable peg)
-Does not require the smart contract
-We can launch this much faster and start earning income
This strategy focuses on our core value proposition. Creating, selling and allowing the trading of UIAs from the get go.
From there, we gradually add each music specific feature. For example, streamlined artist ID verification process, copyright verification on music self-uploads, etc.
Basically, a lot of stuff that has to do with the legal world of royalties which is absent in the rest of our potential market.
So in a nutshell: The platform will be the trunk of the tree, a template for all, whereas PeerTracks will be a branch, with its own special needs.
It makes no sense to finish building the branch when you have this trunk just waiting there, ready to generate income and traffic!
So there you have it ladies and gents, the new sequencing of our roll out.
(Just to clarify, there will be BOTH a general platform AND and music streaming App which you use just to create playlists, like/share/download/buy songs, discover new talent, buy UIAs, curate your genre, etc. Both sharing the same MUSE wallet)
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Sounds good. 