All existing browsers link to one ICANN system. So we're used to telling the difference between domains by their extension. But this is a whole new superior decentralised system. It's not a leap for people to understand that domains are only owned by their ICANN owners on the decentralised BitShares DNS if they're endorsed by them.
People will know Apple.com on BDNS isn't Apple.com on ICANN unless it's endorsed the latter. Just like we know apple.net may not be apple.com
However having the same Rolls Royce domain name that's going to be hitting the crypto-currency user market right from the start is immediately valuable.
Apple.com might show people breaking their iphones when blockchain was blocked. That's a lot more damaging than doing something on Apple.p2p and generates a lot more interest from users.
Then in forum replies you just write
'Hey have you seen this on Apple.com?, hysterical!"
(People will quickly learn oh
Apple.com means it's the one on BitShares DNS & the link could even hot link to the BitShares DNS download & quick marketing page.)
In Ideal world, our browser would identify both systems so Apple or Apple.com would take you to
Apple.com in BitShares DNS and a search for Apple or Apple.com (if it hadn't been auctioned yet) would return both -
Apple.com Currently available. Minimum opening bid $800.Next 25% Decrease 01/09.Apple.com Apple designs and creates iPod and iTunes, Mac laptop and desktop computers, the OS X operating system, and the revolutionary iPhone and iPad.Once Apple has been sold a search may return -
Apple.com Hey Apple, you dumb idiots blocking Blockchain users. I've got your domain on the DNS system we're all moving to.
'How do you like them apples!?' Apple.com Apple designs and creates iPod and iTunes, Mac laptop and desktop computers, the OS X operating system, and the revolutionary iPhone and iPad.This is also a much simpler system, and more marketable.
BitShares DNS - A superior system with all the exisiting domains newly available! But a BitShares DNS .com domain can't be seized or blocked and your customers can use it with much more security and privacy than an ICANN one. In this we'll be offering a system with all the same TLD's people are familiar with using and see as having value. The only caveat is that a domain on the superior BitShares DNS system might not be the same as one from the inferior ICANN DNS system unless it's endorsed by them but I think this is easy to understand.